Tag: Augmented Reality
The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses.
Anker Innovations, a mobile charging and consumer electronics company, has launched its latest campaign to ‘charge up’ Southeast Asia.
National Payments Corporation of India (NPCI) has teamed up with Enormous Brands for a Republic Day print campaign that turns everyday digital transaction sounds into a symphony of progress.
Samsung has joined forces with Cheil India to launch an augmented reality (AR)-powered print campaign, highlighting the innovative ‘Sketch-to-Image’ feature of the Samsung Galaxy Tab S10 Ultra just in time for the holiday season.
Meta also clarified that Meta’s first-party AR effects will remain, and users will be able to access them on Facebook, Instagram and Messenger.
ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
‘The Dream Cube’ builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
Google and the Singapore Tourism Board (STB) have officially unveiled the expansion of their augmented reality (AR) guided tour ‘Merli’s Immersive Adventure’ with new iconic landmarks in Singapore.
In this interview, we spoke with Matthew Endresz, the founder and CEO of XRii, to learn more about the company’s vision and mission of gamifying campaigns through immersive technologies, such as augmented reality.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)