Tag: Virtual Reality
Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5. The campaign is launching across more than 20 markets...
From a marketing perspective, VR provides a unique platform for immersive brand storytelling. Advertisers can transport users into different worlds and narratives, allowing them to engage with brands on a personal level. Interactive storytelling captures attention and creates a lasting impression on...
According to HIKKY, some of these experiences include food-related metaverse experiences, testing of virtual reality tools, and experiencing how to use virtual avatars to interact with fellow users.
Meta, Code Like a Girl, and T&DA's Meta Immersive Learning Academy will support the next generation of creators for the metaverse.
In the VR experience, players are transported to iconic ‘Squid Game’ locations, where they become contestants in a variety of pulse-pounding challenges inspired by the Netflix series and compete against each other to be the last one standing.
Kinder Joy and KidZania are introducing an immersive metaverse experience for children to celebrate World Animal Day and understand its importance.
Far from the usual green screen execution, the xR disguise from KROMA is a more dynamic and intense production.
Using the Vonage Video API, VoicePing built a VR travel service that enables overwhelmingly realistic video playback.
The funding by HIKKY was made possible through the aid of MEDIA DO, where their partnership will involve promoting content.
For the newest episode of MARKETECH Spotlight, we conversed with Malaysia-based digital agency Unicom Interactive Digital to give us a peek at what goes behind developing immersive campaigns as well as what to expect in the future of AR and VR in marketing.
