Singapore – zujuGP, a digital football platform managed by businessman Kiat Lim and fronted by global football superstar Cristiano Ronaldo, has officially launched ‘Kickoff by Zuju’, a first-of-its kind, real-time second-screen fan experience that enables fans to play along during a live football match.
‘Kickoff by Zuju’ operates within a freemium model and is free-to-play. The users will have the option of purchasing premium features such as virtual goods, gameplay-related benefits, and power-ups, as well as subscriptions to unlock special social interaction and community privileges.
According to zujuGP, ‘Kickoff by Zuju’ is the first to crack the code for an immersive second-screen football fan experience by providing fans an opportunity to play along with their favourite teams and players in real-time during a live match.
During a live match, fans using ‘Kickoff by Zuju’ can play along in real-time with their favourite players and teams, on their mobile devices. They can anticipate micro-events like goals, shot attempts, touches in the penalty box, crosses, and free kicks, all as the match is happening live, which is an upgrade from the traditional fantasy games where “gameplay” occurs prior to the match.
“We are using technology intuitively to elevate the match experience in real-time and create a new football sub-culture. Kickoff by Zuju was inspired by fans all over the world who have long demanded a more engaging and immersive second-screen experience, and we are proud to be able to lead the way,” said Kiat Lim, co-founder of zujuGP.
The football maestro Cristiano Ronaldo will also be featured prominently in a global campaign comprising a series of videos, posts, and activations that will be released on his social channels.
As part of the campaign, Cristiano Ronaldo will also be releasing a limited-edition collectible card collection exclusively on Kickoff by Zuju. Users will be able to unlock and win copies of these cards, which will be physically delivered to them. In addition, the football star will also be attending real-life engagements such as meet-and-greets exclusive to the platform.
“We are especially excited that Cristiano has been an important part of the development of Kickoff by Zuju, giving us the opportunity to bring fans even closer to players,” continued Kiat Lim.
Meanwhile, Cristiano Ronaldo shared, “Kickoff by Zuju provides fans with an extraordinary opportunity to connect further with the game, their favourite teams, and players. As someone who is deeply passionate about football and giving back to the supporters who have been with me throughout my career, I take immense pride in being part of this platform that elevates the way fans can enjoy the game.”
