USA – VML is promoting Jeff Geheb as its new global executive lead for VML Enterprise Solutions. This appointment will come in addition to his present position as global chief experience officer. The transition will take effect immediately.
As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML’s line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this. Geheb and Neil Stewart have created Enterprise Solutions, a recently launched VML product.
Neil Stewart, on the other hand, will take on a new role as CEO of WPP Open within WPP.
Since Wunderman Thompson and VMLY&R announced their merger late last year, Geheb and Stewart have developed a working relationship. They will continue to work closely together as they adjust to their new positions and set up VML’s worldwide Enterprise Solutions management framework.
Leading the charge in the global expansion of the customer experience (CX) profession, Geheb has been a key figure in VML. With a staff of over 700 professionals skilled in CX consulting, product and service innovation, digital ecosystems, data and customization, technology modernization, CRM, and loyalty program design, the business has grown under his direction.
Speaking about the promotion, Jon Cook, global CEO at VML, expressed, “I’m thrilled that our organisation has a talent like Jeff leading these critical offerings for the new VML. It’s a major undertaking and Jeff is the perfect person to bring
continuity and integration to all that we have to offer to our client partners. The depth of VML Enterprise Solutions is a great differentiator for VML, especially after all Jeff and Neil brought together from legacy VMLY&R and Wunderman Thompson as a new offering.”
He added, “When you combine Jeff’s leadership across Enterprise Solutions and our Customer Experience practice, it deepens the connectivity of VML even further.”
Meanwhile, Mel Edwards, global president of VML, commented, “Neil has been a phenomenal leader for our business, driving the growth of our technology, data, and platform expertise for over 13 years. His continued close partnership with Jeff in growing and strengthening our Enterprise Solutions offering will be paramount to VML’s evolution.”
Speaking about his promotion, Geheb said, “The potential of the unparalleled mix of technology and creative talent that is coming together under VML will be transformative for our clients and our industry. VML Enterprise Solutions gives us a flexible model to both power VML’s Brand Experience, Commerce, and Customer Experience practices and work directly with technology and digital leaders to find solutions for their most complex business challenges — that potential is exciting for me.”
“Neil has been a tremendous thought partner and friend, and we will continue to work closely together as WPP Open and VML into the future,” Geheb added.
