Brand and experience agency VMLY&R in India names new EVP of experience design

Mumbai, India – Global brand and customer experience agency VMLY&R in India has recently appointed Payal Vaidya as its new executive vice president of experience design.

Vaidya brings with her 19 years of global experience in transforming brands and businesses through collaborative leadership and problem-solving skills across India, APAC, and the US markets. Prior to joining VMLY&R, she co-founded the management consulting firm The Thinking Hats Innovation in New York City, which focuses on launching, sustaining, and innovating with brands on their experiences, products, and services.

Furthermore, Vaidya has also worked with various marketing agencies and consultancies like Ogilvy, Grey, and Publicis. She has helped start-ups, not for profits, and Fortune 500 companies like P&G, L’Oréal, and Unilever, as well as Tata, and Lowe’s, among others.

In her new role at VMLY&R, Vaidya will be a part of the senior leadership council, leading the customer experience design vertical, and will be responsible for evangelizing design thinking and customer-first experiences within the agency and with clients.

Commenting on her appointment, Vaidya said that she is thrilled to join the agency and help transform brands and businesses to create phenomenal experiences through creativity, problem-solving, and collaboration. 

“It’s exciting to see the human-centered design approach permeate through agencies and brands alike, and I look forward to building on VMLY&R’s existing practice to allow us to truly put the customer at the center for every client,” said Vaidya.

Meanwhile, VMLY&R India’s CEO Anil Nair commented, “In our journey to becoming a complete marketing partner to our brands, we have been evolving our Customer Experience practice. For that precise reason, we are happy to have Payal on board to evangelize the importance of customer strategy and partner brands on the delivery of elevated experiences for their consumers.”