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IPG’s intelligence arm Kinesso appoints Matt Ware as new CEO for APAC

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Singapore – Kinesso, the connected intelligence company under IPG, has appointed Matt Ware, the current managing director for APAC at Matterkind, to be its new CEO for APAC. With this appointment, Ware will still retain his leadership responsibilities at Matterkind.

In his new role as CEO for APAC, Ware will be streamlining support for Kinesso’s largest IPG partner, Mediabrands, and capitalising on growth opportunities as the company continues to evolve its business both inside and outside the IPG network.

Commenting on his appointment, Ware said that the new structure ensures clients have a single, simplified engagement experience with Kinesso and Matterkind, companies that work closely together as part of the data, technology, and media activation backbone for IPG.”

“I’m excited to bring to life our ability to design and deliver integrated solutions across the breadth of our offerings for clients across APAC,” he added.

Aside from Ware, there are three new regional CEOs, who will also retain their Matterkind leadership responsibilities, namely, Andy Butters, CEO for EMEA, Jorge Chavez, CEO for LATAM, and Sean Muzzy, CEO for North America.

Ware and the newly appointed regional CEOs will serve as a single point of contact for Kinesso and Matterkind services and solutions. Clients will benefit from the end-to-end solution sets and additional innovations Kinesso and Matterkind develop as they work more cross-functionally and globally.

Arun Kumar, the chief data and technology officer at IPG and the global CEO at Kinesso, believes that putting regional CEOs in place supports the kind of horizontal integration that will spark additional innovation at Kinesso.

“Innovation happens everywhere. Matt, Andy, Jorge, and Sean will give us a unified, global focus on the challenges we need to solve for our clients – including better connections between their martech and adtech – and will surely be a catalyst for further growth for Kinesso and our clients,” said Kumar.

Meanwhile, Erica Schmidt, Matterkind’s global CEO, commented, “I couldn’t be more thrilled for Matt, Andy, Jorge and Sean. They already have a track record of success leading Matterkind’s business in these regions, and I know they will continue to deliver excellence in their new roles.”

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