Manila, Philippines – Industry veteran Merlee Jayme has announced the establishment of its new creative agency Jayme Headquarters, which focuses on embracing uniqueness in ideas and talent development, as well as commitment in building a diverse and inclusive team.
Recognising that ‘great minds think unalike’ and that the more diverse the thinking, the more amazing the ideas, the agency values neurodiversity and actively seeks and develops talent from underrepresented communities.
Jayme, who was the former chief creative officer for Dentsu Asia Pacific, founder of DM9 Jayme Syfu, and founder of creatives training camp The Misfits Camp, will be leading the new creative agency. Following this, Sam Alapan, a professor at The Mint College, will assume the head of The Misfits Camp role, continuing its mission to empower and train neurodiverse creatives.
Other creatives joining Jayme Headquarters include Edg Samson, a strategic client lead with a distinguished career at Dentsu and Saatchi; Nikki Golez, an award-winning creative director recognized as one of the 4As 2024 Next Gen Creative winners; JR Ignacio, a digital and innovation expert with a proven track record at Dentsu and BBDO Singapore, Kheng Masangkay, an experienced finance manager and Alex Cataluña, an up-and-coming young art director.
Jayme HQ has already made significant strides by welcoming its first neurodiverse concept team, composed of Cesca Atienza and Kylie Milanes, both graduates of The Misfits Camp. Cesca, a talented graphic artist with autism, made a speech at this year’s Spikes Asia, and Kylie, a gifted poet of the best-selling book “Echoes,” brings unique perspectives and creative flair to the agency.
The Misfits Camp has also taken a significant step in transitioning one of its graduates, Igi Rollan, to an administrative assistant and social media manager position.
By embracing diversity and empowering neurodiverse talent, Jayme HQ is poised to become a leading force in the creative industry, pushing the boundaries of innovation and inspiring future generations.
Speaking about the agency launch, Samson said, “JHQ and TMC is a one-of-a-kind ecosystem that champions and showcases global standards of creativity, and diversity in thinking that in turn, fuel creative opportunities for the neurodivergent. It is an intimate set-up that allows for hands-on expertise minus the red tape.”
