Singapore – Netcore Cloud, Eyden Indonesia, and Danone have won the Grand Prix for MarTech, Agency, and Brand of the Year respectively during the Marketing Technology Awards (MTA) 2024.
Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28.
Among the companies seeking to take home plums, Netcore Cloud led the scoreboard as MarTech of the Year, bagging a total of 12 awards. Meanwhile, Quantcast, Rewardz, and SleekFlow emerged as runner ups.
Along with landing the top prize for martech companies, Netcore Cloud received the gold awards for the Best Email Marketing Software, Best Mobile Marketing Platform, Best Use of Customer Engagement, Best Use of Marketing Automation Platform, and Best Use of Email Marketing Software categories.
Among agencies, Eyden Indonesia emerged on top, followed by runner ups Assembly, Leverate Group, and Mindshare Indonesia. Eyden Indonesia also bagged three other awards, including the gold prize for Best Use of Search Engine Optimisation Software.
Meanwhile, Danone has been recognised as Brand of the Year, with the company’s Planius Simanullang being recognised as the Chief Marketing Officer of the Year gold awardee. FedEx, Globe Telecom Inc., and Union Bank of the Philippines were recognised as runner ups for the Brand of the Year award.
The most contested martech category, the Best AdTech Platform, has been won by Yahoo, bagging gold.
Among team categories, Union Bank of the Philippines emerged as the gold recipient of the Marketing Team of the Year Award.
The full list of winners can be found here.
Assembling a distinguished panel, the MTA 2024 jury comprises company executives to ensure high standards. Jason Huan, chief marketing officer at Endowus, is the head of jury for martech categories. For brand collaboration categories, Neha Bhasin, ZALORA Group’s regional director of marketing and communication leads the panel of judges. Meanwhile, Standard Chartered Bank’s Jyane Quek, global head, marketing strategy for consumers, private and business banking, is the head of jury for industry leaders and teams. See the full jury here.
Almost 150 people attended the MTA , with 49 unique organisations coming from markets such as the Philippines, Singapore, Malaysia, Indonesia, Australia, India, China, and Hong Kong.
“This Grand Prix proves one thing, data-driven creativity is unstoppable” said David Reinhart, director of Eyden Indonesia.
“At Eyden, we don’t just target audiences, we decode their needs, desires, and pain points to craft campaigns that hit where it matters. Winning Agency of the Year isn’t just a title, it’s a reminder that innovation, insight, great planning, a touch of bold thinking, and creative execution can transform brands and drive real results.”
Adding his thoughts, David said, “As a regional player in the APAC digital creative landscape, Eyden continues to raise the bar, shaping not just local, but regional benchmarks for what impactful campaigns should be. Shoutout to the team! Eyden is a playground for forward-thinkers, and creativity is in our DNA.”
“This Grand Prix win for Brand of the Year is a testament to the power of bold strategies and meaningful connections. It reflects our deep understanding of consumer needs and pain points, and our ability to deliver the right engagement and content to the right consumer in near real-time by leveraging the power of technology.” said Planius Simanullang, director of digital transformation at Danone.
“At Danone, we’ve embraced innovation and consumer-centric approaches to create campaigns that don’t just resonate, but they do inspire. Collaborating with Eyden Indonesia has elevated our presence, proving that data-driven creativity combined with purpose can deliver outstanding results. This win belongs to every Danone team member who believes in pushing boundaries and transforming ideas into impact,” Simanullang added.
Sonal Patel, vice president of APAC at Quantcast and receiver of the gold Tech Solution Leader of the Year award, said in her speech, “Ad tech is a space that is constantly evolving, and staying ahead requires innovation, collaboration and a deep commitment to making the right technologies accessible, impactful, and inclusive. I’m proud of the work we’ve done to navigate change, helping clients adapt to said changes, and empowering brands to create real results that genuinely move the needle.”
Joven Barceñas, founder and chief executive officer of MARKETECH APAC, commented during his closing remarks, “It’s truly a joy to witness your excitement, cheers, and pride in all that you’ve achieved. We are honored that the Marketing Technology Awards has served as the platform for you to showcase your brilliance in adapting to and innovating with marketing technologies.”
“We’re excited to announce new categories for next year’s awards, inspired by some of your unique tech capabilities! These will include Loyalty Tech, Ecommerce Tech, Contextual Advertising Tech, Digital Out-of-Home (dOOH) Tech, and Generative AI. We can’t wait to see how these innovations shape the future of marketing!” Barceñas added.
Brands, agencies, and martech companies who want to join the MTA next year may reach out to [email protected].
