Australia – Accenture Song has recently announced that Hugh Gurney and Joe Sibley will assume executive creative director roles to lead creativity at Droga5 Melbourne, which has been part of Accenture Song.
As part of the continued move towards a more national approach, Hugh and Joe will report into Tara Ford as CCO Droga5 Australia and will work closely with Milla McPhee, chief strategy officer at Droga5 Australia and Matt Michael, CEO at Droga5 ANZ.
“Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world class work from Droga5 in Melbourne,” Ford said.
Meanwhile, Michael commented, “Hugh and Joe were our first team in Melbourne and as long-term members of our creative team, we’ve had the chance to see them grow, so it’s a pleasure to have them take roles as Executive Creative Director I Melbourne as we transition into the future as Droga5.”
“Droga5 make some of the best work in the world, so we jumped at the opportunity,” said Hugh and Joe in perfect unison.
The Monkeys became Droga5 at the start of this month, with the aim of delivering outsized impact through outsized ambition and provocative thinking.
