Kuala Lumpur, Malaysia – Lion & Lion has announced the appointment of Cheelip Ong as its new group CEO following the announcement of Fredrik Gumpel stepping down from his role after five years with the company.
Cheelip will assume said role by early 2025. Moreover, this decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition.
“Cheelip has been instrumental in our success and embodies the creative excellence and leadership required to steer Lion & Lion into its next chapter,” Fredrik said.
During his tenure, Fredrik led Lion & Lion through significant challenges, including navigating a major financial turnaround, the global COVID-19 pandemic, and other unprecedented crises. Under his leadership, the agency overcame substantial adversity, solidified its operational foundation, and emerged stronger and more resilient.
Meanwhile, Daisuke Suefuji, Septeni Group senior executive officer, praised Fredrik’s leadership, stating, “Fredrik’s tenure has been nothing short of transformative. He took on the challenge of a significant operational overhaul and successfully repositioned Lion & Lion as a competitive player in the industry. We deeply value his contributions and are confident in Cheelip Ong’s ability to carry forward this momentum. Cheelip’s appointment ensures continuity, trust, and a creative vision aligned with our future ambitions.”
