India – Building on the recent announcement of its new Chennai campus, WPP has unveiled plans to deepen its investment in India by scaling up its Global Delivery Centre (GDC) operations. The specialist hub, supporting WPP teams worldwide, will be headquartered in India, reinforcing the country’s strategic importance.
WPP is expanding its GDC team in India, one of its fastest-growing markets and a hub of innovation and creativity. Leveraging its 11,000-strong workforce in the country, the GDC builds on existing expertise to further strengthen WPP’s presence in the region.
The GDC employs 10,000 people globally and is key to WPP’s business transformation strategy. It offers advanced capabilities like cloud modernisation, hyper-personalisation, composable commerce, VR, XR, generative AI, and product engineering, complementing WPP’s expertise in media, content, CX, commerce, technology, data, and design.
Leading this growth is Prashant Mehta, appointed as managing director of the GDC, tasked with driving its global expansion, with India housing the majority of its talent.
Mehta, a seasoned expert in digital transformation, joins WPP from Accenture, where he served as global managing director of global assets at Accenture Song, leading its generative AI-driven asset strategy, delivery, and adoption. Previously, he held roles as global chief product and delivery officer at Dentsu Creative & Experience and group vice president at Publicis Sapient.
Speaking on his appointment, Mehta said, “It is an honour to be leading the WPP GDC, which has been built to evolve with the changing demands of our clients while delivering the highest standards of excellence. I look forward to working with our integrated teams as we harness AI and creativity to transform how we deliver growth for our clients.”
Meanwhile, Mark Read, CEO of WPP, shared, “Our Global Delivery Centre enables agency teams and their clients to tap into specialist expertise and new capabilities. It is underpinned by WPP Open, our AI-driven operating system for marketing transformation, fuelling growth and connecting the dots across our business. I welcome Prashant to WPP and look forward to working with him to develop our offering.”
CVL Srinivas, WPP’s country manager for India, added, “As we look to drive further growth and transformation in and from India, we are excited to welcome Prashant Mehta onboard. The expertise of our team in India makes it the prime location to power our clients’ needs with a scaled world-class GDC.”
