Mumbai, India – EuroKids International, the education service company in India, has launched a new digital campaign, titled ‘Right Start, Flying Start’, which comprises a series of three videos. The campaign was done in collaboration with creative agency The Womb.
The ‘Right Start, Flying Start’ campaign aims to stem the learning gap that the pandemic has caused to toddlers’ developmental journey, as EuroKids International strongly believes in #UninterruptedLearning being the key to unlock a child’s potential. It showcases a few ways a toddler should learn concepts of language, numbers, and colors, among others.
According to the company, a recent survey conducted with 1,082 pre-school parents revealed that the parents are worried about their children losing out on learning and, as a result, 95% of those surveyed said that they have enrolled their children in some form of learning, such as online or homeschooling, to ensure continuity in their education.
Prajodh Rajan, the co-founder of EuroKids International, said that there is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centers during the pandemic has resulted in a widening gap in learning for most children.
“In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced teachers and use a scientifically developed curriculum,” said Rajan.
Meanwhile, Navin Talreja, the founding partner of The Womb, shared that working with the management, curriculum creators and teachers at EuroKids helped them understand that some of the critical phases in a child’s learning journey are the early years in school.
“Our task in communication was to bring to the forefront the unique ways Eurokids teaches kids to give them this flying start,” said Talreja.
