India – Automotive company Maruti Suzuki in India has launched its latest campaign for the all-new 2021 Swift, done in collaboration with dentsu international’s creative agency Dentsu Impact India.
The campaign aims to introduce the latest and improved edition of India’s best-selling hatchback, following the vision of pushing oneself to go the extra mile and challenging one’s limits with a noticeable attitude.
The all-new 2021 Swift offers a sporty driving experience that is complemented by its enhanced looks, featuring a new and appealing front fascia with sporty dual-tone exteriors. It is powered by the advanced powertrain Next Gen K-Series 1.2L dual jet dual VVT engine with idle start-stop.
Furthermore, Swift also offers cruise control and auto foldable ORVMs with key sync. It comes with an electronic stability program and hill hold assist, to be offered as standard in AGS variants. The enviable feature list makes the 2021 Swift a car that not only performs but also leaves a lasting impression for all.
Shashank Srivastava, the executive director of marketing and sales at Maruti Suzuki India, shared that the idea behind the campaign is pure performance and enhanced style, which makes the driving experience limitless.
“The new Swift is perfectly poised to take the breath away of those who like a wow drive, and also of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the ‘Limitless Thrill’ campaign, we look forward to set new benchmarks, and win even more hearts and minds,” added Srivastava.
Meanwhile, Amit Wadhwa, the president of Dentsu Impact, said, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of Swift’s launch and create newer milestones with them.”
The campaign has already been released on television, OOH, and social media, as well as in print.