Tag: Automotive
![[Creative Work] Suzuki AU x Mother's Day](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Suzuki-AU-x-Mothers-Day.jpg)
Melbourne, Australia – Suzuki Australia is steering its latest retail campaign towards value-conscious Australian consumers, positioning the Suzuki Swift Hybrid as a practical Mother’s Day purchase as households continue to watch fuel and living costs closely. Developed with independent creative agency...
![[Campaign] Honda AU x Prelude 2026](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Honda-AU-x-Prelude-2026.jpg)
Melbourne, Australia – Honda has relaunched the Honda Prelude in Australia, pairing its return with a campaign steeped in 1990s nostalgia—a period when the brand held a firmer grip on car culture across the region. The model, now reintroduced as a hybrid, marks one of Honda’s most prominent product pushes...
Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the car. Timed for International Women’s Day on 8 March, the “Pink Code” campaign, developed with YDM Thailand, centres on women’s safety before entering a vehicle—an...
It added that the partnership would support the increased application of data and artificial intelligence (AI) within its operations.
Bangkok, Thailand – Hino Motors Sales Thailand has appointed Day Yingchol as its new president, marking the first time a Thai executive has taken the top leadership role at the company. The appointment comes as the commercial vehicle manufacturer prepares for the industry’s transition to Euro 5 emissions...
Developed with creative agency TBWA\Melbourne, the campaign shifts away from traditional utility vehicle advertising that typically focuses on strength and rugged environments.
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
India – Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a dynamic creative optimisation (DCO) powered connected TV (CTV) campaign for Triumph Motorcycles. The campaign aims to combine the reach of television with the precision of digital targeting as viewing habits in India shift towards...
Bangkok, Thailand – PTT Lubricants has launched a new brand campaign that shifts away from typical performance-led messaging commonly used in the automotive category, opting instead for an emotionally driven narrative. The campaign is headlined by a long-form mockumentary developed in collaboration with...
Carro rolls out a regional AI-powered campaign using generative AI to spotlight its 15-minute response time and 24-hour payment process.
