Tag: Hyundai

Hong Kong – CNN and Hyundai Motor have teamed up on a cross-platform campaign dedicated to showcasing inspiring success stories from around the world. This campaign will offer a dynamic blend of advertising, branded content, and sponsorship solutions, bringing Hyundai Motor’s brand vision of ‘Progress for Humanity’ and its entrepreneurial spirit of innovation to life through stories that will engage and inspire CNN global audiences.

The campaign’s branded content component includes two films produced by CNNIC’s global brand studio Create that aims at enhancing awareness of Hyundai Motor’s ongoing support and presence in the world of sports. 

The first film features Laura Enever, an Australian professional surfer, Guinness World Record holder, and Hyundai brand ambassador, who is actively raising awareness for female surfers and promoting the sport of surfing. Through a cinematic documentary approach, the film will highlight how Laura empowers the next generation of female surfers to pursue their dreams. 

The partnership also includes Hyundai Motor’s exclusive sponsorship of a new editorial series, ‘Visionaries.’ The show content will air across CNN International’s TV, digital and social platforms from November through April to spotlight extraordinary individuals and inspiring leaders in the fields of art, business, technology, and sport. 

The series will tap into CNN’s high-profile roster of correspondents and anchors to personally guide viewers on this journey. Visionaries will provide a platform for these remarkable people who have pioneered change and continue to shape a better world, aligning with Hyundai Motor’s mission to elevate the quality of life. 

Airing on 2 November, the first episode of Visionaries features Olympic legends Simone Biles and Jordan Chiles discussing handling pressure on the world stage, along with former PepsiCo CEO Indra Nooyi on balancing motherhood and leadership.

Cathy Ibal, senior vice president at CNN International Commercial, said, “We are excited to collaborate with Hyundai Motor Company on this inspiring campaign that underscores our shared commitment to spotlight the diversity of inspiring leaders across different fields of importance who have each pioneered change for the better.”

She added, “Through our authentic storytelling and a rich mix of branded content and the editorial series, we hope the compelling stories we shared will inspire CNN’s global audiences and spark meaningful conversations.”

Australia – Hyundai in Australia has partnered with creative agency Orchard to enhance its customer engagement on Facebook. The new tech developed by the agency is an AI smart assistant keyword recognition on the brand’s posts on Facebook.

The new Facebook chatbot is customer experience and smart execution rolled into two key user journeys. Its direct to Messenger feature focuses on helping users discover the Hyundai vehicle they may be interested in and providing a direct line of contact with customer care through phone support or via the enquiry process.

In addition to this, when users comment on a Facebook post with specific questions, the AI capabilities of the chatbot are able to harness the power of keywords and respond in real-time. The keywords trigger the Hyundai Smart Assistant, inviting customers to discover valuable information about the model or post.

Furthermore, Orchard has implemented an auto-comment response on Facebook posts, which allows the public to see when other users’ comments have been acknowledged by Hyundai.

Kevin Goult, Hyundai’s director of marketing for Australia, shared that conversational UI is redefining community management, and they wanted to extend Hyundai’s offering by providing customers with a helpful experience on social channels. 

“We are confident the Facebook chatbot created by Orchard will deliver a higher level of customer satisfaction and engagement with Hyundai,” said Goult.

The new feature is an Australian automotive first for community management, which aims to assist current and prospective Hyundai owners to interactively find information about vehicles while on Facebook.

Meanwhile, Andrew Killey, Orchard’s practice lead, noted, “Customers love the convenience and can become easily frustrated by having to wait online for answers. We wanted to create a seamless UI experience that engages users with Hyundai right from the start of the customer journey until the very end.”

Paul Balbo, the client partner at Facebook Australia, commented, “We are confident that this Messenger project will help Hyundai increase customer satisfaction, lower costs and ultimately drive sales.”

Just recently, Hyundai has unveiled its newest ‘Tomorrow wants its car back’ campaign for its all-new car model, ‘Hyundai Tucson’. It features the car’s futuristic look with the appearance of robots coming from the future to steal back what is rightfully theirs from 2021.

Australia – Our automobiles do a lot of things for us – they make life a ton easier. Add to that, that cars are a big-purchase item, regardless whether of some lucky spin of fortune, a car has been gifted to you or one that you bought with your hard-earned money – it no less took a hefty amount to obtain. Which is why, it isn’t surprising that a lot of owners ‘baby’ their autos; and just this recently, global vehicle brand Hyundai in Australia, in particular, has revamped its customer platform ‘MyHyundai’ to sing along to wheel enthusiasts’ tunes. 

Hyundai Australia, together with Sydney-based creative technology agency Orchard, has redeveloped the ‘MyHyundai’ platform to take the brand’s customer experience (CX) a notch higher. ‘MyHyundai’ is the car maker’s customer service platform that lets Hyundai car owners manage their servicing needs such as service booking, vehicle management, service history recording, and also serves as a means to place a call for roadside assist or just simply any help on demand.

At the heart of the new ‘MyHyundai’ platform is the call for personalization. Within the platform are helpful and informative content that add to customers’ auto quotient to become better car stewards. The profile that a registered user will create will serve as the basis of the content that will appear in his or her own experience of the platform. Not only that, in the bid of Hyundai to create an even more engaging CX, it has also gamified its navigation, where Hyundai presents tasks and grants ‘trophies’ for every completion.

The Digital & CRM Marketing Manager of Hyundai, John Duff-Gordon, commented, “We are confident that the new owner portal will create a meaningful space for Hyundai to connect with customers. Improving the ownership experience is incredibly important to Hyundai by making it more convenient, rewarding, and intuitive. Our aim is to make the joy of buying a new car last longer. This is just the start of reimagining what the future of ownership looks like.”

What’s even more interesting with the platform is that it lets customers create nicknames for their units and lets them add cars to their ‘garage’. 

Andrew Antoniou, managing partner of Orchard, said that in collaboration with the brand, they had wanted to develop an integrated digital experience that gives more rewards, support, and most importantly, more convenience to Hyundai customers. 

“Ultimately, the MyHyundai portal makes owning simpler, and belonging, more rewarding,” commented Antoniou. 

This isn’t the first time the two have collaborated on the automobile brand’s CX in Australia. Prior to the portal, Orchard has also developed an AR experience for Hyundai in the mid of social distancing measures. The AR experience was delivered across Hyundai’s most popular vehicles such as the Tucson, Kona, Venue, and i30, and Santa Fe, where customers were able to browse and ‘try’ models such as configuring their colors, place the car into their driveway, and most importantly, booking a test drive. 

Currently, the new ‘MyHyundai’ is exclusive to Australia and is only available on a web-based app. Users can visit through https://www.hyundai.com/au/en/owning/myHyundai. 

Seoul, South Korea – Automotive maker Hyundai, together with K-pop group BTS, has launched a new campaign in celebration of this year’s Earth Day, centered around the message of incorporating eco-friendly activities into our daily lives.

The campaign, narrated by BTS member RM, shows a montage of how BTS and other people can start doing actions that can help the environment such as diving to collect trash, using reusable containers and bags when grocery shopping, patronage of eco-friendly, among others.

Titled ‘For Tomorrow We Won’t Wait’, the campaign’s theme stresses the importance of acting now to directly impact the future of our environment.

“We want to celebrate the independent thinkers who are participating in eco-friendly activities to improve their everyday lives while raising awareness and inspiring others to making meaningful changes in their lives too,” the video description read.

Thomas Schemera, executive vice president and chief marketing officer at Hyundai commented, “Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world. [This] generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”

This is Hyundai Motor’s second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube. Hyundai Motor has collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy under the slogan ‘Because of You.’

BTS had also previously worked with Hyundai in releasing the song ‘IONIQ: I’m On It’.

Malaysia – The pandemic didn’t stop vehicle brands from amplifying their marketing – at the start of the second half of 2020, we’ve seen BMW in Malaysia unveil an augmented reality showroom, and this time another global automobile brand – Hyundai – in the country showed off its consumer engagement smarts through the leverage of virtual experience. 

In partnership with creative agency FOREFRONT, Hyundai took its first-ever jump to a virtual launch, unveiling all-new units of its car models ‘Kona’ and ‘Sonata’. Running for over a little 20-minutes long, the brand captured the excitement of a car launch through its minimalist but fierce graphics, and even making the engagement more intimate via its in-depth look at the cars’ features and details. 

Jeff Chang, CEO of FOREFRONT, shared to MARKETECH APAC that the creative agency chose an understated yet elegant theme to bring out the futuristic atmosphere in the virtual launch – applying darker themes to represent the Hyundai Sonata, while, colored accents used in the lighting for Hyundai Kona to help accentuate the model. 

Hyundai said it separately used colored and dark themes to represent each of the brand’s models.

“The matured color tones are also symbolic of the growing-up narrative for those who are looking for an upgrade for their vehicles and help consumers to visualize that a car is more than just a transportation solution, but an extension of one’s personality,” said Chang. 

Chang also shared the agency had been prepared for these kinds of projects ever since the second wave of the virus hit Malaysia, gathering its team of talents in event management, video production, and social content management, to help clients who otherwise would have to rely on physical events to engage their customers in such activities as new product launches.

Image from FOREFRONT.

“With Hyundai coming on board, it presented us [with] an opportunity to put our firm’s strengths [to] practice, and helped propel a milestone launch event which otherwise would be a challenge to organize in the age of safer-at-home,” he stated.

According to FOREFRONT, the virtual launch garnered a total of more than a million views. 

Sydney, Australia – Global digital creative agency AnalogFolk has created a new campaign via its Sydney arm, to launch Hyundai’s new N-Line sports package for the i30Sedan in Australia.

The 90-second launch film ‘After Dark’ takes an edgy and dark theme. The video features dream-like sequences with deconstructed nursery rhymes and rap performed by Australian talent.

The agency calls its latest creative endeavor as “taking a non-traditional approach to a traditional car.” The spot stars real people who are pursuing side hustles and passions outside of their day jobs.

AnalogFolk Executive Creative Director Richard Morgan said the campaign aims to capture the attention of people who have a quiet, innate sense of competitiveness and love the thrill of driving.

“Early on, we resolved that if you’re the sort of person who likes to curl up with a light Adam Sandler comedy on Netflix and an early night, then this isn’t the car, nor the spot for you,” said Morgan.

The agency said the car’s all-new virtual cockpit helped inspire the idea to set the campaign at night, when the car, like the characters who drive it, “light up and come alive.”

“The need to step outside of our comfort zone and overcome barriers – real or imagined – is something that our audience intuitively understands,” Morgan said.

“Setting the spot at night, when the senses are heightened and our hero characters are hard at work while most people are safely tucked up in bed, allowed us to interweave surprising, nocturnal elements in playful, non-
linear ways, using the urban landscape as a backdrop,” he added.

The campaign of 90-, 30-, and 15-second cutdowns are currently running, supported by online and out-of-home.

Seoul, South Korea – Hyundai Motor and global superstars BTS are releasing a new song, “IONIQ: I’m On It” as one of the first ever campaigns of Hyundai’s new electric vehicle brand, IONIQ.

This will be BTS’ first music project with Hyundai. The song will be available for free download on the brand’s website starting August 31.

Meanwhile, the music video will be premiered on the company’s official worldwide Youtube channel, HyundaiWorldwide, on September 2nd at 11:00 AM, Korea standard time, where it is said to feature Hyundai’s latest electric vehicle (EV) model, Prophecy, unveiled in March.

The brand song “IONIQ: I’m On It” intends to give voice in line with the IQNIQ’s goal to offer customer centric EV experiences centered on connected lifestyle solutions.

The song carries the refrain ‘IONIQ takes me there.’ The lyrics – sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – has been made to express feelings of “discovery, curiosity, hope, creativity, and inspiration for the future.”

Global Hyundai CMO Wonhong Cho said “Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicles. The new IONIQ lineup is Hyundai Motor’s answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about.”

Just this August, Hyundai Motor unveiled the IQNIQ brand dedicated to offering its battery EVs. The company is set to introduce three new EV models: IONIQ 5, IONIQ 6, and IONIQ 7 over the next four years, with IONIQ 5, which is a midsize CUV to be launched in early 2021.

To further engage fans on the IQNIQ campaign, Hyundai will be rolling out an online contest where a limited-edition cassette tape-shaped music player which contains two tracks – “IONIQ: I’m On It” and individual messages from each member of the band will be given out to winning fans.