Sydney, Australia – Global customer relationship management (CRM) platform HubSpot has announced joining forces with ticketing platform Humanitix to reimagine how marketers and event organisers manage their customers’ ticketing journeys.
HubSpot users can synchronise their contacts and ticketing information via the new Humanitix integration with HubSpot. The new feature leverages HubSpot’s custom objects to enable event organisers to collect leads and track existing registrations throughout the customer journey, all within the HubSpot CRM platform.
“The partnership will significantly streamline the ticketing process by providing a single source of truth across the attendee and guest experience. Not only will this save event organisers and marketers valuable time, but it will also provide them with access to key customer data to help inform future customer communications and marketing efforts,” HubSpot said in a press statement.
Kat Warboys, APAC marketing director at HubSpot said that with the events industry emerging from the pandemic as one of the hardest hit, streamlined processes are no longer just a ‘nice-to-have’ but critical for the revival of the events sector.
“Just as the pandemic changed the face of the events circuit in Australia, it also altered customer expectations. As a customer relationship management platform, HubSpot is committed to providing event organisers and marketers with the tools they need to surpass these expectations at every stage of the customer journey through thoughtful communications, value alignment and human touch,” Warboys said.
Meanwhile, Adam McCurdie, CEO and co-founder of Humanitix, commented, “Selling tickets to help support disadvantaged children around the world is what gets us out of bed in the morning. Empowering our event partners to maximise that social impact at scale comes part and parcel.”
He added, “The integration with HubSpot is game changing for us. Not only will it allow our partners to seamlessly synchronise customer data across both platforms, but it will also free them up to provide a level of customer service unmatched in the event ticketing industry – not just in Australia, but globally.”
