Vancouver, Canada – Global social media management platform Hootsuite has joined the content marketing speciality within TikTok’s Marketing Partner Program. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimise their TikTok content alongside their other platforms, from one integrated tool.
To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation, Hootsuite will be guiding its customers through this integration, one step at a time. Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources.
Maggie Lower, chief marketing officer at Hootsuite, said, “It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers. We’ve watched as video content has grown into a powerful tool that successful brands use to socialise with the world, and have identified the pain points our customers face in creating this type of content.I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.”
By way of the new integration capabilities, customers will now have the ability to elevate their content sharing experience on TikTok, and feel empowered to take the leap with Hootsuite as a trusted partner.
Meanwhile, Melissa Yang, head of ecosystem partnerships at TikTok, commented, “At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry.”
She added, “These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”
