Hong Kong – Global independent programmatic DOOH adtech Hivestack has launched an assortment of programmatic DOOH installations to real estate offices for the first time in North Asia, in line with its partnership with real estate agency Midland Realty.
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and Open Exchange.
Now, for the first time in North Asia, brands, agencies and omnichannel DSPs integrated via the Hivestack platform will be able to target a variety of new audiences in affluent residential and commercial areas in Hong Kong via Midland Realty’s unique shop front DOOH screens.
Talking about the partnership, Troy Yang, managing director for North Asia at Hivestack, commented, “The partnership with Midland Realty represents a significant milestone in the programmatic DOOH market in North Asia as it launches an entirely new environment and audience set for marketers to target with their brand campaigns.
“Midland Realty is the first mover in the real estate market to enable programmatic DOOH transactions via their shop front window screens and we are delighted to work with them to drive incremental revenue growth from programmatic DOOH,” he added.
Meanwhile, Sammy Po, chief executive officer of Midland Realty’s Residential Department in Hong Kong and Macau, added, “We are glad to become the first and only media owner in the Real Estate sector across North Asia now integrated for programmatic DOOH. Our electronic screens primarily display real estate-related information but through the partnership with Hivestack, brands and advertisers can now reach real estate audiences at our branches located throughout Hong Kong.”
