Australia – Havas Media, the media arm of the global marketing and communications group Havas, has appointed Daniel Tozer, former technology lead of activation intelligence firm Matterkind, to be its new trading director.
During his stint at Matterkind, Tozer spent five years in roles spanning campaign execution, management, technology and partnerships, product and performance, and audience, as well as programmatic and technical operations. He also used to be the digital account manager of marketing agency Hat Media in Australia.
In his new role, Tozer will be overseeing Havas Media’s programmatic and social team, bringing his broad expertise at the intersection of performance, programmatic, trading, and technology to drive growth in the evolving digital and data space.
Commenting on his appointment, Tozer said, “I look forward to working alongside the digital team as we look to drive the development and delivery of innovative, business-building programmatic and social marketing campaigns and solutions.”
Kevin Fernandes, Havas Media’s head of product for Australia, said that Tozer’s vast experience and expertise in all things related to digital media and the adtech industry makes him a very valuable addition to Havas Media.
“Daniel will help further shape our digital and data credentials, which continue to grow from strength to strength,” said Fernandes.
In October this year, Havas Media has announced its extended partnership with energy provider Momentum Energy in Australia. The remit includes handling the brand’s conversion rate optimization (CRO), media, and data solutions, as well as analytics.
