Australia – Havas Media Group, the media division of global marketing and communications group Havas, has appointed Alex Wollacott, former activation account director at Omnicom Media Group’s digital marketing agency, Resolution Digital Australia, to assume the newly created role within the agency – performance director.
Wollacott brings with her over six years of strategic skills and experience. She has previously worked across search, social, and programmatic, as well as SEO channels, and managed a team to deliver digital strategy and implementation for top-tier media clients. In her most recent role, Wollacott led digital activation channels for clients in the tech, FMCG, finance, and leisure verticals.
Commenting on her appointment, Wollacott said, “I’m thrilled to be joining an agency with such an impressive reputation for a wide range of capabilities and services. The opportunity to work with Virginia and the team to drive the continued success and growth of the Havas Performance offering was impossible to pass up.”
Meanwhile, Adam Steward, the head of performance at Havas Media Group, shared, “I’m very excited to work alongside Alex and continue to expand our Performance Media leadership team. Her experience and passion for making media drive success for clients make her a valuable addition to our rapidly expanding media team. I am looking forward to building on the fantastic momentum that we already have with Alex.”
Havas Media Group has also announced the recent appointment of Dan Johns, the new managing partner.