Australia – Havas Media Group, the media division of global marketing and communications group Havas, has promoted Nick Kavanagh, former head of integrated communications strategy, to the newly created role of head of integrated strategy and planning.
Kavanagh is a veteran communications strategist with experience working in both media and advertising agencies. Prior to joining Havas, he previously worked as the head of communications strategy for marketing services company McCann London, helping to develop both the agency product and overseeing strategy on clients including state agency Destination NSW and department store company TK Maxx.
Commenting on his appointment, Kavanagh said that the expansion of his role from head of strategy, coupled with the agency’s recent hires, will ensure Havas Media’s goal to continue delivering meaningful media experiences – experiences that are both “innovative and data-driven” – that deliver tangible commercial returns.
“As a leadership team, we are committed to building an agency designed wholly around generating growth for our clients. This obviously requires agility and deep understanding of their specific needs and challenges, but also a more integrated approach to how we deploy our collective agency expertise to meet them,” added Kavanagh.
Meanwhile, Virginia Hyland, the CEO of Havas Media Group, commented, “We are thrilled to be promoting from within again, and Nick is very deserving of this exciting new role. As head of integrated strategy and planning, Nick will continue to develop Havas Media’s strategic output to deliver joined-up thinking across the consumer pathway touchpoints. He will oversee the delivery of that strategic vision in a way that unites all facets of our integrated agency offering; from CRO, shopper marketing, performance digital, brand work, and smart content delivery.”