Singapore – With the success of the campaign’s first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA).
For this phase of the campaign, they plan to engage Grab users across both offline and online touchpoints, from in-app ads to fleet car wraps and hangers.
It will be called ‘Discover the Incredible Gems of Japan,’ which highlights the country’s best-hidden secrets such as the picturesque landscapes of Awaji Island, Nagasaki, Hokkaido, and Aso in Kumamoto.
Part of this project includes an in-app branded challenge, where a lucky winner can have the chance to receive a ticket to one of these incredible destinations.
Previously, the two had already started the campaign earlier this year by featuring another side of Japan beyond its traditional tourist hotspot which includes scenic hiking trails and historical samurai districts.
The said the project garnered a strong user engagement across four SEA markets with rates surpassing GrabAds’ regional marketing benchmarks.
Talking about the success of the project, Patrick Ngan, director at Media Bank Inc. said, “We are delighted to see that the first phase of our campaign, designed for JTA, has resonated positively with travellers in Southeast Asia.”
“The campaign that leveraged GrabAds’ full-funnel ecosystem and hyperlocal insights has been effective in reaching high-value and ready-to-travel individuals across Southeast Asia. We are excited to further deepen our collaboration with GrabAds as we launch the next phase of the campaign that creates awareness of Japan’s secret gems,” he added.
Meanwhile, Dave Yang, regional head of sales and GTM at GrabAds shared, “We are humbled to receive the recognition and support from JTA and MediaBank to continue with the second phase of our partnership. The success of our campaign with JTA reflects the strength of GrabAds’ ecosystem, powered by Grab’s hyperlocal insights and offline-to-online retail media capabilities. The positive results demonstrate the promise of GrabAds as an advertising solution for travel and hospitality brands looking to tap into the Southeast Asia market when it comes to leisure travel.”
“Insights from our 2023 Southeast Asia Travel Insights report tell us that Grab’s high-value audiences remain eager to travel, including to Japan. It’s not too late for brands in the travel category to capitalise on the opportunity with GrabAds,” he ended.
Following its success, GrabAds and MediaBank are determined to establish a significant stride in the same four markets: Singapore, Malaysia, the Philippines and Vietnam.
