Globe champions responsible AI use among youth through new ‘EverydAI Stories’ campaign

Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. 

Designed to promote AI awareness and responsible usage, the campaign features real students and young creators who are using AI tools to support their studies, careers, businesses, and creative pursuits, while showing how technology can become a practical companion for everyday productivity and self-development.

At the heart of the campaign is a video series showcasing the experiences of fresh graduate Russco Jarviña using AI to improve job applications, student entrepreneur Ysa Buenaventura creating marketing and branding materials for her business, and student creator Gift Boiser developing engaging educational and creative content — each showcasing the many different ways AI can help people achieve their goals. 

Through these real-life stories, Globe aims to show that AI is no longer a distant technology but an accessible tool that can help young people learn, create and grow when used thoughtfully and responsibly.

The campaign supports Globe Prepaid’s broader efforts to make AI more relevant and accessible to the next generation, recognising how Gen Z and Gen Alpha consumers are increasingly integrating AI into their daily lives, from education and entrepreneurship to creativity and self-expression.

Alongside the campaign, Globe is also expanding access to AI-powered tools through its Go+ PLUS AI offering, which includes access to Canva AI features designed to help users create content, generate visuals, and complete creative tasks more efficiently.

“Today’s generation is already using AI in practical and meaningful ways, from school requirements and creative projects to small businesses and job applications,” said Givielle Florida, Senior Director at Globe Prepaid. 

“We want to make these tools more available and relevant to the everyday experiences of young Filipinos while encouraging responsible and purposeful AI use,” added Florida. 

Looking ahead, Globe said it plans to introduce more AI-powered experiences and app partnerships as part of its ongoing commitment to making artificial intelligence more useful, practical and accessible for subscribers across the Philippines.