Hong Kong – CTF Life has entered a long-term strategic partnership with Tencent Music Entertainment Group (TME) to stage the 2026 TMElive International Music Awards (TIMA) in Hong Kong this August, marking the first such collaboration between a Hong Kong insurer and TME.
The two-day event, taking place on 22 and 23 August 2026, will bring international and Asian artists to the city as part of CTF Life’s push to position itself as a brand that creates value beyond insurance.
As exclusive title sponsor, CTF Life becomes the first insurer in Hong Kong to collaborate with TME on the intellectual property behind an independent international music festival. The partnership forms part of the company’s broader strategy to energise Hong Kong’s mega-events landscape and reinforce the city’s standing as the events capital of Asia.
By combining TMElive’s capabilities with the Chow Tai Fook Group ecosystem, the partnership aims to deliver a fresh music experience for Hong Kong audiences. CTF Life will also introduce a range of exclusive privileges for its customers and CTF Life · CIRCLE members, offering them opportunities to connect with favourite artists through unique experiences. The initiative reflects the spirit of the insurer’s latest brand campaign, “Your Aspiration. Our Aspiration.”
Man Kit Ip, Executive Director and CEO of CTF Life, said, “Music touches hearts, while insurance safeguards what matters most; both stand alongside us through every stage of life. We are delighted to embark on this long-term strategic partnership with Tencent Music Entertainment Group, giving new expression to our ‘creating value beyond insurance’ brand promise.”
Man Kit added, “As ‘Life Planners’, we aspire to harness the power of music to bring warmth and humanity to the insurance experience, while crafting exquisite, enriching and memorable experiences for our customers and their loved ones.”
TME, a trailblazer in China’s music entertainment services sector, has built TMElive into a leading music platform through cutting-edge audio-visual technology and extensive experience in delivering both online and offline performances.
