Manila, Philippines – Globe Business is working with Felipe & Sons to strengthen the latter’s digital capabilities, as the Philippines’ men’s grooming market continues to expand.
Felipe & Sons, known for its “barberdashery” concept combining grooming and tailoring, is using connectivity solutions to support this shift.
The partnership centres on integrating reliable connectivity into the brand’s day-to-day operations, enabling real-time coordination across branches and supporting customer engagement tools.
The infrastructure is designed to maintain service consistency while allowing the business to scale.
Founded in 2013 by Paulo Canivel, Felipe & Sons positions itself around heritage and craftsmanship, drawing on traditional Filipino aesthetics and service rituals. The brand’s concept combines barbershop services with tailoring under one roof, targeting a niche segment of the market.
The collaboration with Globe Business reflects a broader trend among small and medium-sized enterprises in the Philippines, where digital tools are increasingly used to streamline operations without altering core brand identity.
Through the integration of connectivity solutions, Felipe & Sons is aiming to preserve its personalised service model while adapting to changing consumer expectations and business demands.
The partnership underscores how infrastructure and technology are being used to support legacy-driven brands as they navigate growth in a competitive and evolving market.
