Tag: Gen Z
Thailand – Honda Automobile Thailand has launched ‘QUAKE ’EM UP’, a new campaign for the Honda City developed in partnership with creative agency Hakuhodo Bangkok, as the automaker looks to strengthen the model’s appeal among younger consumers. Starring MILLI, the Thai rapper and singer,...
![[Appointment] Mutant x KLOOK](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Mutant-x-KLOOK.jpg)
Singapore – Klook Singapore has appointed Mutant as its communications agency following a competitive multi-agency pitch, as the travel experiences platform looks to strengthen its authority in an era of AI-driven travel discovery. The appointment will see the regional communications agency support Klook...
![[Creative Work] Fisherman's Friend Campaign](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Fishermans-Friend-Campaign.jpg)
Singapore – Fisherman’s Friend is leaning into Singapore’s Gen Z humour and love for self-expression with the launch of its latest campaign, “Which One Are You?”, transforming everyday personality types into collectible accessories redeemed through WhatsApp. Created in partnership...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
Hong Kong – The Hong Kong Mental Wellness Association (HKMWA) has partnered with FUJIFILM instax to launch ‘SELF:ME’, a campaign aimed at encouraging authentic self-expression and challenging the culture of filtered and edited selfies among Gen Z. Developed by Omnicom Health Hong Kong, the campaign seeks...
Thailand – Sappe Public Company Limited (SAPPE), the Thailand-based beverage maker known for its “snackable drinks” and functional beverages, has launched a global campaign for Mogu Mogu under the concept “Wanna Skip? You Gotta Chew.” The campaign positions the fruit juice and nata de coco beverage as...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
Singapore – Fuze Tea has launched “Don’t Compromise” in Singapore, a new brand platform designed to deepen its relevance among Gen Z consumers while strengthening its positioning in the competitive ready-to-drink tea category. The campaign marks a broader refresh for the brand in Singapore, combining...
K-Wave has long been a global phenomenon, from chart-topping K-Pop hits to binge-worthy K-Dramas and fashion trends flooding social feeds. But in Indonesia, the influence of Korean culture goes beyond fandom. For the country’s Gen Z and young Millennials (Gen MZ), K-Wave has been remixed, personalised,...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
![[Appointment] Havas Chief Strategy Officer](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Havas-Chief-Strategy-Officer-.webp)