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Technology Featured Global

DXP Sitecore launches new CMS offering, ‘Experience Manager Cloud’

California, USA – Digital experience management software, Sitecore, has launched its new CMS offering, ‘Experience Manager (XM) Cloud’, completely transitioning its core CMS solution including personalisation and the content authoring experience, to a modern cloud architecture.

Sitecore XM Cloud aims to help solve the globally recognised problem of powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience. This latest product release will provide brands with unrivalled speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades, which dramatically decreases the cost of ownership. With XM Cloud, marketers can instantly create, manage, and deliver engaging omnichannel experiences with an industry-leading enterprise-ready CMS.

Moreover, Sitecore XM Cloud provides a comprehensive SaaS CMS for the Enterprise solution for brands by overcoming global scaling problems including variable traffic, supporting multi-brand architectures, and site security. 

Meanwhile, for business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing & personalization, and integrated visitor analytics. For developers, XM Cloud can also be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.

Dave O’Flanagan, chief product officer at Sitecore, shared that consumer behaviour has changed rapidly over the past two years, and audiences have become very digitally savvy and have an expectation from brands to deliver highly personalised customer experiences.

“This puts marketers in the unenviable position of trying to meet this expectation, but with tools and solutions that don’t deliver, and in some cases hamstring, the needed agility to meet demand. Sitecore XM Cloud provides marketers with a truly end-to-end, SaaS-based solution that not only helps brands meet consumer expectations but also delivers a best-of-class omnichannel customer experience,” said O’Flanagan. 

Through Sitecore XM Cloud, the company’s entire digital experience platform can now be delivered through a modern cloud architecture, providing brands and marketers with continued innovation, elastic scaling, composability, on-the-fly engagement, and multi-channel content management, as well as simplicity for marketers, and agility for developers.

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Technology Featured Southeast Asia

Telekom Malaysia launches cloud, digital services company Credence

Kuala Lumpur, Malaysia – National telco Telekom Malaysia has launched Credence, a cloud and digital services company, which will be focused on expanding the capabilities of enterprises and the public sector in their digital transformation journey.

Credence is led by Krish Datta, an experienced technology leader who joined TM in late 2021 to shape its new digital services arm. Leveraging TM’s established resources, infrastructure, and its strong links to enterprises and the public sector, Credence is positioned to accelerate Malaysia’s digital transformation journey.

Speaking about the launch, Datta explained that Credence will provide capabilities from tech infrastructure to business insights, cloud advisory, IT landscape migration, SaaS, managed services as well as analytics and insights.

“Credence aims to deliver outstanding experiences for our customers. We are the only company that is able to offer our customers the full end-to-end solutions from infrastructure to insights (I2I). Our approach is to meet customers where they are, discover what their mission-critical goals are, and work with them according to their needs and priorities. We are also platform and technology-agnostic – putting us in a better position to offer solutions with a stronger customer bias vis-a-vis a vendor bias,” Datta stated.

As part of the launch, Credence announced key partnerships with VMware, AWS and Huawei, which enables them to offer a broad range of options to enterprises, customised to their individual growth needs.

Meanwhile, Imri Mokhtar, TM’s Group Chief Executive Officer said that with enterprises re-evaluating their capabilities and offerings to respond to today’s increasingly digital demands, TM is poised to become an astute digital solutions provider in addition to its established connectivity leadership position.

“TM will empower organisations in the private and public sector to transform with greater efficiency and flexibility while offering a superior return on investment. We recognise that now is an opportune time to leverage on our strengths, address market needs and launch a dedicated company – Credence – that is focused on technology and digital innovation,” Mokhtar said.

He added, “TM will offer a differentiated advantage in how we bring end-to-end digital solutions and services to customers through Credence. Leveraging both local and international technologies as well as expertise, Credence will provide greater and faster time-to-value by understanding local customer requirements and challenges.”

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Technology Featured Global

Audience Precision unveils tech platform to provide full media strategy guidance

Sydney, Australia – Media consultancy and technology business Audience Precision has unveiled its technology platform called ‘Precise360®’, which provides a full media strategy guidance system, enhances the entire marketing process, and improves agency efficiency, all of which can be applied globally. 

For Audience Precision clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds, integrated metric calculators, a global process, among others.

According to Haydon Bray, CEO at Audience Precision, the platform gives their clients more time to think and craft match-winning campaigns and their less experienced team members a genuine fast-track to their skills development.

“With so much media diversification, client budgets don’t stretch as far as they used to. Audiences are still there but you need to work harder, smarter, faster and with more agility to find them and genuinely engage. Precise360® allows us to eliminate the guesswork by weaponising insight, bringing qualified customers to the top of the sales funnel. We can instantly compare the effect of a TV program versus a radio session, a Facebook post or an OOH panel and everything in between,” Bray said.

The company has spent the past seven years building a suite of proprietary tools and refining the technology platform, including attention scores for video, with its inhouse team of technologists and data scientists, with a view to building a new model for the agency of the future to achieve faster and more successful business outcomes for brands, with qualified and future customers.

Bray added, “We have created something, from what we are aware, that multinational media agencies have been unable to do, anywhere in the world. I began this journey because I was frustrated by cumbersome and slow processes that have prevented agencies implementing the core marketing fundamentals for campaign development. I wanted to create something that removed menial tasks, had inbuilt quality control around marketing fundamentals, could operate from anywhere, and used the principles of focussed optimisation for a great user experience.”

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Technology Featured APAC

Location Media Xchange launches revenue management suite for OOH media owners

Singapore – Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group, has announced the launch of a complete Revenue Management suite for Out of Home (OOH) media owners. The product revelation happened as the industry’s leading stakeholders converged at The World Out of Home Congress Toronto 2022. The company is offering a no-obligation 90-day trial for media owners to experience the platform.

OOH’s global renaissance has continued into 2022 after sharp drops during the peak of the Covid-19 pandemic. Several factors, including increased travel activity, and the growing interest in Programmatic Digital OOH advertising, contribute to this.

OOH media owners now handle multiple sales channels – direct brand relationships, agency-managed spends, programmatic or automated media buys, and even online campaign bookings. Allocating inventory in an efficient manner is critical because unlike digital publishers who own virtual space, OOH media owners own physical assets that consume fixed costs like electricity, internet fees, maintenance, and more.

The expansion of OOH buying methods also means that the inventory is now consumed in a variety of ways – loop based, event based, audience based, impression-based, and so on. Maintaining up to minute availability information, understanding utilisation, and prioritising sales channels is just not scalable if done manually.

According to Mandakini Negi, co-founder of Moving walls and global head of LMX, “It is difficult to improve what you cannot measure. OOH media today is bought and sold in several ways and media owners who have a handle on inventory utilisation and demand trends across all their media sites in real time will be able to make decisions that improve their revenues.’’

The LMX Revenue management suite solves this by providing an online platform that connects traditional, programmatic, and other forms of campaign booking information in one place. The platform seamlessly connects to native and third party applications like the content management system or the accounting system by the media owner.

Gautam Bhirani, MD of Eyetalk Media Ventures India, commented, “Our network of screens spans across multiple locations. Just as the content on these screens is managed centrally, we require a system to understand live availability, build proposals, and accept campaign requests in an automated manner. The LMX suite does all of this from one application.”

Meanwhile, Eddie Song, MD of Laguna De Bay Malaysia, says that Integrating DOOH screens into the programmatic ecosystem is just the first step. He adds that just like digital, they need to make sure their inventory is visible and accessible to multiple demand partners. LMX Connect provides its network with the ability to transact with omnichannel and specialist Demand Side Platforms locally and globally.

LMX already works with more than 200 media owners across the globe including Southeast Asian markets namely Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam. The platform supports all kinds of media owners who use it to manage different parts of their business.

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Technology Featured Southeast Asia

Elon Musk’s Starlink enters PH in landmark SEA expansion

Manila, Philippines — The National Telecommunications Commission (NTC) has approved the registration of Starlink – a low latency, broadband internet system of tech multi-billionaire Elon Musk. The approval means the Philipines will be the pioneering country in Southeast Asia to experience the service.

Starlink Internet Services Philippines Inc. is registered as a Value-Added Service (VAS). The unit will facilitate its operations in the country bringing the low earth orbit (LEO) satellite internet technology into a nation fraught with unstable internet connections.

The LEO satellite technology is touted to serve up to 100 megabits per second (Mbps) to 200 Mbps of internet speed even in remote areas. Starlink is a subsidiary of Musk’s aerospace transportation, manufacturer, and designer company -SpaceX. Starlink commands over 1,600 LEO satellites that provide satellite internet access to its customers.

NTC approved Starlink’s registration only after 30 minutes when the company submitted their application alongside the complete required documents. NTC said that the swift processing of the VAS provider registration was meant to expedite the service’s immediate roll-out.

Gamaliel Cordoba, NTC Commissioner, commented, “The NTC is steadfast in helping ensure that roll-out of Starlink’s internet access services will be done expeditiously and professionally.”

Meanwhile, Bien Marquez, counsel for SpaceX, shared, “We would like to thank the NTC for issuing Starlink’s VAS license 30 minutes after we submitted our application with complete requirements. This shows the government’s seriousness in addressing the connectivity needs of our countrymen in unserved and underserved areas.”

Previously, Ramon Lopez, DTI secretary, said, “Their system will augment as well as complement existing broadband capacities. This will further capacitate micro, small, and medium enterprises, facilitate online learning, e-commerce and fintech.”

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Technology Featured Southeast Asia

Amplitude launches Amplitude Analytics to expand insights deeper into marketing metrics

Singapore – Digital optimization software Amplitude, Inc, announced new campaign reporting tools with self-service insights into digital marketing investments. 

With the use of Amplitude Analytics, marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a single system. Additional new features include outcome-focused Metrics and Data Tables that empower teams to discover how their marketing programs and product usage meaningfully affect key business outcomes such as sales and revenue. Together, these tools empower cross-functional teams to quickly close the insights-to-action loop and make better business decisions.

Traditionally, there’s been a disconnect between product and campaign data. Organisations leverage product analytics for visibility into customer behaviours and product changes, but struggle to connect marketing performance metrics like attributing user growth to specific channels. According to Gartner, “digital analytics markets are colliding and converging as vendors blur the lines between categories such as product analytics and digital experience analytics (DXA) and branch into adjacent markets such as customer journey analytics.” 

Justin Bauer, chief product officer at Amplitude, said, “With these customer needs in mind, we’re doubling down on digital analytics and investing in new tools that will provide holistic product insights faster. The introduction of campaign reporting, outcome metrics, and data tables make it easier for teams to consolidate their analytics solutions while expanding the types of metrics they can track across the end-to-end customer journey.”

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Marketing Featured Global

Hivestack, Yahoo announce strategic tie-up for global DOOH efforts

New York, USA — Yahoo and Hivestack, the independent programmatic digital out of home (DOOH) ad tech company, has announced a global strategic partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a worldwide scale.

Via the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals.

Bruno Guerrero, COO at Hivestack, said, “The evolving programmatic DOOH landscape has created numerous opportunities for brands, agencies and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe.”

Guerrero adds, “We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data.”

Interested advertisers and agencies can immediately access Hivestack’s global DOOH inventory through the Yahoo demand side platform.

Iván Markman, chief business officer at Yahoo, commented, “Early in the space, Yahoo has helped advertisers maximise DOOH screens throughout the consumer journey and foster meaningful and memorable connections. This partnership amplifies that ability and provides Yahoo DSP advertisers with the diverse, global and premium OOH inventory Hivestack affords.”

Meanwhile, Barry Frey, president and CEO of DPAA, shared that the out-of-home sector has seen a resurgence in the last year, fueled by innovative creative execution, digital facilitation and a return to ‘normal’. Frey says that they are thrilled to see major players and DPAA Board Members like Yahoo and Hivestack connect to facilitate these interactions between consumers and brands.

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Technology Featured Southeast Asia

Adzymic launches Smart Templates to power creative automation, adaptation for brands

Singapore — Adzymic, a dynamic creative platform, has announced the launch of its Smart Templates solution. The new tool enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand consistency.

Smart Templates enables the process of developing customized templates according to the desired interactive functions and layouts required by corporate guidelines. A single master template is first built in HTML5 using third-party tools such as Google Web Designer, where various formats such as static or animated images and videos are supported. The master template is then propagated into multiple sizes with optimized banner layouts using automation, and these can subsequently be reused for different campaigns for the brand. Smart Templates essentially serve as a tool for executing multi-market campaigns or for brands with high campaign turnover.

Bybit, a fast-growing cryptocurrency exchange, is one such early adopter. Since 2021, Bybit has seen a fivefold increase in its user base across more than 160 countries. Today, the exchange serves more than 6 million registered users worldwide and offers them 24/7 support in 16 languages.

By leveraging Adzymic’s Smart Templates, Bybit was able to streamline and shorten production time by managing its marketing assets centrally, ensuring consistency in brand messaging while adhering to the varying creative specifications across media channels.

Additionally, Bybit also tapped on Adzymic’s dynamic creative optimization capabilities to incorporate live data such as cryptocurrency prices within banner ads, thus enabling Bybit with rapid go-to-market deployments essential to its business.

Travis Teo, co-founder and executive director of Adzymic, said, “Smart Templates is the next step in our mission to help brands automate their marketing operations. The emergence of various channels has resulted in the exponential growth of creative formats and sizes required for campaign executions.”

Teo adds, “Our new solution gives brands and agencies the power to transform their existing creative process, ensuring brand consistency while allowing creative variants to be generated for different types of channels – from display banners, videos and social posts to emails and websites.

The Smart Templates solution is now available to all agencies and advertisers in scalable packages, with self-serve options, creative supported packages, or managed services.

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Technology Featured Southeast Asia

Alibaba Cloud launches data centre in Thailand

Bangkok, Thailand – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has launched its first data centre in Thailand to bolster local businesses’ digital innovation capabilities. The move is also in line with the Thailand government’s 20 year National Strategic Plan to provide security, prosperity and sustainability to the nation.

With Thailand Personal Data Protection Act (PDPA) coming into force in June, the launch of Alibaba Cloud’s first data centre in Thailand further reiterates the company’s commitment to comply with Thai regulations when operating locally, and to bring secure and innovative technology to the country. The data centre has secured ISO27001 and ISO20000 certificates and is compliant with Thailand PDPA regulations, as well as the financial regulatory guideline issued by The Bank of Thailand (BOT).

Tyler Qiu, country manager for Alibaba Cloud Intelligence Thailand, said, “Data security and protection remains our top priority as we continue to expand. With the establishment of our new data centre, we are committed to being compliant with Thailand’s rules and regulations.

“In addition, we want to bring our best technology offerings, as well as our vertical know-how to Thailand. With Alibaba Cloud’s successful track record supporting global businesses, we hope to create an inclusive digital ecosystem to power Thailand’s vision as ASEAN’s digital hub,” Qiu said.

The security offerings that have been brought to Thailand include anti-DDoS service, WAF, security centre, action trail, and more. These security services can boost platform security protection, proactive defence, threat detection, and investigation and response, such as protecting software, app or websites against ransomware, mining and backdoor, and trojan programs to reduce operational issues. Architecturally, Alibaba Cloud’s security centre is also able to provide compliance assessments for businesses, in order to protect online and offline servers to meet regulatory compliance requirements.

Other key products and solutions that the company have officially launched in Thailand together with the data centre include elastic computing, database, network, storage, developer services, content delivery and enterprise applications.

Alibaba Cloud has also been enhancing its local technology implementation and migration capabilities through the support of its partners. Since the launch of its Thailand Partner Alliance 100 program last October, more than 40 partners such as National Telecom, Thailand Fintech Association, HiCloud, TMES, to name a few, have embarked on the growth journey with Alibaba Cloud. Besides direct sales, Alibaba Cloud will also work with partners to innovate new solutions to support Thai businesses.

Diego Ma, CEO of HiCloud, shared, “Together with Alibaba Cloud, we are bringing world-leading solutions to Thai customers to increase cloud adoption for their businesses.”

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Platforms Featured Southeast Asia

Synagie, SMU partner to upskill e-commerce, tech players in SEA via new digital programmes

Singapore – Digital commerce enabler in SEA, Synagie, has signed a Memorandum of Understanding (MoU) with Singapore Management University (SMU), aimed at co-developing digital education and training programmes. 

The programmes are specially designed to address the specific talent and skills shortages faced by the technology and e-commerce sector in the region. It seeks to upskill over 3,000 sector professionals by 2025. 

More than 60 SMU-certified programmes across seven areas of focus will be co-developed by SMU Academy (SMUA), the professional training arm of SMU and Synagie Commerce Academy (SCA). These include personal development, customer business development, channel development management, marketing and creative services, and supply chain operations, as well as customer engagement solutions, and business analytics solutions.

Complemented by SMUA’s highly interactive, collaborative, and project-based approach to learning, the modules delivered at SMUA will be taught by leading e-commerce and tech experts with industry experience. The programmes will be launched progressively in the latter part of this year. Participants, who will successfully complete the programme, will receive a certificate jointly issued by SMU and SCA.

Jack Lim, Singapore Management University Academy’s executive director, shared that the partnership with Synagie signifies their commitment to deepening collaboration and engagement with the industry to create practical learning programmes for adult learners who are looking to upskill and reskill. 

“Drawing from the proven andragogy expertise of SMU Academy and industry knowledge from Synagie, these programmes will serve to better equip the workforce with in-demand digital skills, eCommerce experience and bridge talent and skill gaps in this era of disruption,” said Lim.

Meanwhile, Olive Tai, Synagie’s managing director and co-founder, believes that to truly maintain their position as global leaders of the e-commerce sector, SEA’s e-commerce and tech players must come together to inspire and build the next generation of talent. 

“Synagie’s partnership with SMU marks significant milestones for two of the company’s stategic schemes – Synagie Commerce Academy (SCA) and Synagie Partner and Network (SPAN) – roadmapped to propel and future proof the Company position as Digitial Commerce’s leader and change agent for good,” said Tai.