Tag: Technology
As marketers race to deliver increasingly personalised experiences, the pressure to scale without sacrificing authenticity has become one of the industry’s biggest balancing acts. Nowhere is that challenge more pronounced than in education. Unlike transactional purchases, choosing a school is deeply...
Hong Kong – International health and beauty retailer AS Watson Group has strengthened its technology ecosystem with the appointment of 31 global strategic technology partners to support the next phase of its AI-powered O+O (offline-plus-online) transformation. The appointments were announced at Technology...
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
![[Partnership] OpenAI, Sea](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-OpenAI-Sea-1.jpg)
Singapore – Sea and OpenAI are expanding their strategic partnership, bringing ChatGPT-powered shopping experiences to Shopee users across Southeast Asia and Brazil while equipping sellers with AI tools to grow their businesses. The collaboration marks a significant step in Sea’s ambition to embed...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address...
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
Indonesia – Publicis Groupe Indonesia has announced the acquisition of Inter Pariwara Global and iLab Indonesia in a move aimed at strengthening its position in the Indonesian market. The two agencies will be integrated under the Spark Foundry Indonesia banner, expanding the Groupe’s local capabilities...
Singapore – ShengShu Technology, a Singapore-based artificial intelligence company specialising in multimodal large language models, has launched “Vidu Claw”, an autonomous ‘AI CMO’ designed to turn a single marketing brief into a polished, platform-ready advertisement. As marketing teams...
Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer data, enabling more precise connected TV audience targeting. Eighteen months after launching its free streaming TV service in Southeast...
