Netherlands – Parental products brand Bugaboo has launched a global brand campaign ‘Adventure Awaits’, to build on its new brand platform – ‘Designed for Discovery’.
Done in collaboration with digital creative agency AnalogFolk, the campaign connects Bugaboo with modern, vibrant parents, and parents-to-be, to celebrate the diverse, authentic, and joyful world of parenthood.
‘Adventure Awaits’ aims to drive brand awareness through a 30-second anthem film, 15-second product-focused films, and lifestyle, as well as product photography. Each film brings the seemingly mundane and expected into a new light where parent, baby, and Bugaboo are the protagonists of making key product benefits to enhance the storytelling and personality of the campaign.
The campaign involved the collaboration of two production houses, namely Amsterdam-based Mr.Frank and Lisbon’s own More Maria, while its soundtrack was provided by creative music agency MassiveMusic.
Bugaboo’s Global Brand Director Bridget O’Lone commented that they believe families can come in all shapes and sizes but what unites Bugaboo families is a sense of fun and adventure.
She further shared that their products are designed for discovery and now, through the partnership with AnalogFolk, the brand communications are also uniquely placed to connect with a new generation of parents.
“At lightning speed, and in the face of a global pandemic, the team at AnalogFolk were incredible partners in bringing our brand positioning to life through bold, vibrant communication and we look forward to continuing our partnership as we announce new, exciting products to help parents and children discover and enjoy the world together,” said O’Lone.
Meanwhile, Carren O’Keefe, the executive creative director at AnalogFolk Amsterdam, said “Partnering with brave clients like Bugaboo who want to make serious strides forward in their category combined with the evolution of what parenting means to younger generations was the perfect combination to rethink the historical pastel parenting market and imagine a more vibrant, inclusive world.”
The campaign will be running across paid and organic social, YouTube, and retail locations, as well as the brand’s website.
