Empowered Women Awards

Creative agency AnalogFolk launches AI tool version for women empowerment


Hong Kong – Digital creative agency AnalogFolk announced the launch of Bigup.Ai 2.0, an AI tool that aids to empower women, especially about societal issues and influence-related success. 

Having launched a beta version in the past eight months, the agency said the AI tool features a much bolder and visually-appealing interphase.. Concept questions such as “Tell us about a strength?” act as motivation starters, and can be improved or “bigged up” by using more confident and assertive language. The AI tool also features a quote suite, updated by the AnalogFolk team. Topics such as job rejection and COVID-19 burnout are covered, all with a positive note. The quote suite can be accessed through Analogfolk’s social media pages and their own Pinterest board.

The tool, which is developed by  Microsoft LUIS Natural Language Processing and Machine Learning technology, ‘reads’ skills found on the user’s uploaded CV and analyzes it to deliver a more expressive and assertive personal brand for the user.

Anna-Louise Gladwell, managing director at AnalogFolk and leader of the Bigup.Ai 2.0 development, commented that tool’s development is a response to many women in their leadership and work roles feeling ‘small’ due to failures of getting a new job, and hopes that the tool will aid such women to boost their professional image and their overall persona.

“COVID-19 has exacerbated a systemic social issue of female confidence, self-promotion and career advancement. So BigUp.AI is here to remind women of their value and help them find the words to express it,” Gladwell stated.

For Chris Ryan, managing partner at AnalogFolk Asia, the recent tool launch speaks about gender gap issues such as pay gap across Asia, and should be improved in every way possible.

“We feel that with more confidence and assertiveness, that picture can change in the months and years to come, starting with how women talk about themselves. AI is a powerful tool which can help to support this,” Ryan commented.

Created by an all-women team in the course of eight months, AnalogFolk’s newest AI tool launch coincides with the International Women’s Day 2020, and hopes to create more tools in the near future for women empowerment.

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