India – Gatsby/Gardenia, a lifestyle brand distributor, has announced a strategic relationship with Bidmath, a digital marketing solutions firm. The collaboration intends to strengthen their e-commerce presence and drive significant development across India’s Online market.
This cooperative endeavour, which leverages Bidmath’s expertise in AI-powered programmatic advertising and data-driven marketing techniques, marks a significant turning point in Gatsby/Gardenia’s digital transformation path.
Through this partnership, Bidmath will be in charge of Gatsby/Gardenia’s marketing initiatives on Amazon, the e-commerce site in India. Later on, it is anticipated that the partnership will develop to include additional major markets, providing a comprehensive plan for boosting online business visibility and encouraging sales growth.
The team at Bidmath, which consists of digital planners and data scientists, will use AI and machine learning approaches to optimise bids, improve targeting, and customise campaigns to maximise effect and efficiency.
Through the use of data-driven insights and efficient campaign methods, the partnership aims to boost Gatsby/Gardenia’s gross merchandise value (GMV) and overall e-commerce sales.
Speaking about the partnership, Puneet Motiani, director at Gatsby/Gardenia, said, ”We are excited to partner with Bidmath to unlock the full potential of our online presence. Their innovative solutions and data-driven approach perfectly align with our vision of maximising brand reach and driving sales across Amazon and other major marketplaces. We are confident that this partnership will be instrumental in expanding our customer base and achieving sustainable growth in the Indian ecommerce landscape.”
Meanwhile, Rakesh Singh, regional managing director at Bidmath, commented, ”We are thrilled to be chosen as Gatsby/Gardenia’s e-commerce marketing partner in India. Their commitment to innovation and excellence resonates with our own values, and we are confident that our expertise in AI and programmatic advertising will deliver exceptional results. We are excited to collaborate with their team to develop data-driven strategies that optimise campaign performance and maximise return on investment.”
Lastly, Pankaj Bhawnani, advisor to the Gardenia Board at Northstar Consultings, stated, “E-commerce marketplaces are completely different environment with immediate impact on ROAS (Return on Advertising Spends) having an international specialized partner like Bidmath who works with Marque brands like Procter and Gamble, Suntory, and many more in the region and now Gatsby male grooming and Nabeel perfumes in India, is a win-win situation.”
