Singapore – Programmatic consultancy Bidmath has announced the promotion of Rakesh Singh as regional managing director and Jaa Thisirak Pitayagulsarn as country manager for Thailand.
Both will play a significant role in driving the integration of digital and data-driven marketing initiatives in Vietnam and Thailand, enabling client development through an agile approach to an ever-changing media landscape.
Singh is a veteran digital marketing and transformation leader with over two decades of experience working with a wide portfolio of brands and global media agencies like GroupM, Omnicom, Publicis and Havas with more than 15 years in leadership roles.
Speaking on his appointment, he said, “The future belongs to businesses and brands that can rapidly scale and embrace data-driven digital marketing approaches. As a result, they are collaborating more closely with new-age digital transformation agencies like Bidmath, which is one of the few agencies where a team of data evangelists in the form of data scientists and digital media planners work together to meet the brand’s digital transformation goals. It’s an honour and privilege to lead a team of highly talented and qualified digital marketing experts, data scientists and analysts.”
Meanwhile, Pitayagulsarn has over 13 years of experience with a demonstrated history of leading automotive, FMCG and e-commerce/CRM initiatives at the advertising agencies Wunderman Thompson and Ogilvy. In her previous venture with Google, she drove Thailand’s digital maturity by helping transform clients’ businesses to meet their desired goals.
“The advancement of technology and the digital transition have altered how Thais consume media and adjust to volatile ways of life. It rose to prominence during the pandemic. We are well aware that traditional media cannot meet all of the needs of today’s consumers, which urges brands to become more resilient, participate, and add value. Thank you to all of our clients for your continued support and partnership,” she added.
Pitayagulsarn also added, “Personally, I am looking forward to collaborating with our talented teams to drive digital maturity and step change growth in the way we serve our customers and clients. It is a pleasure to contribute to our clients’ businesses transparently with a data-driven approach in the rise of the performance marketing era.”
Nate Acton, chief strategy officer at Bidmath, commented, “We are thrilled to announce the promotion of both Rakesha and Jaa. Their exceptional leadership skills, creativity, and deep understanding of our company, people, and industry make them ideal candidates to continue expansion across the region. I would also like to acknowledge the hard work and dedication of the entire team, who have played a vital role in building the agency’s footprint in Asia Pacific.”
