Mumbai, India – Godrej Interio, one of India’s leading furniture brands for in-home and institutional segments, has launched its new digital campaign to promote its ‘Summer Carnival’.
Conceptualised and executed by SoCheers, an independent creative digital advertising agency, the 20-second film weaves a relatable and engaging narrative. The ad highlights Godrej Interio’s extensive range of furniture available at the sale, from sofas to beds, all at discounted prices.
The film opens with a couple returning home to find children making a mess of things, leaving the mother in a state of panic. However, the film takes an unexpected turn, revealing that the father had asked the children to destroy the furniture so that he could replace it with new ones from Godrej Interio’s Summer Carnival sale.
The campaign film, which went live on 9th May, leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube. While the ad will be showcased primarily in Hindi, it has been further dubbed into Tamil and Telugu, Bengali, Kannada, and Malayalam to cater to regional audiences.
Speaking about the campaign, Dr. Dev Sarkar, senior vice president (B2C), Godrej Interio, said, “With this campaign, our goal was to highlight the extensive range of products available at Godrej Interio’s Summer Carnival, from sofas to beds to many more, all at discounted prices.
Sarkar added, “The 20-second film seamlessly conveys this message while keeping the audience engaged throughout. Through this campaign, our primary objective is to expand our audience base and boost product sales. And, SoCheers’ expertise has successfully helped us in portraying our brand’s identity while keeping the entertainment element intact.”
Jitendra Hirawat, director of SoCheers Films, also said, “Our goal was to create an engaging and unique ad that showcases the furniture collection at the Godrej Interio summer carnival sale. We strategically used humour and storytelling in the 20-second film to capture the audience’s attention and convey the brand’s message effectively.”
He also added that the ‘clever and relatable’ scenario in the film gives the viewers a sneak peek of the products at discounted prices, further enhancing the objective of the campaign.
