Australia – Fetch TV and Kargo have formed a partnership to promote sales of premium video advertising inventory on the Fetch aggregation platform. Fetch provides access to a large and actively engaged TV audience via advertising-supported FAST and subscription channels.
In partnership with Fetch’s in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
Through direct or programmatic advertising campaigns that are cost-effective and highly targeted, Kargo will facilitate advertisers having the chance to interact with the Fetch audience. These campaigns can be run as straight video buys or with Kargo’s enhanced advertising solutions and cohort targeting options placed on top of Fetch inventory.
The sales team at Fetch Ads will continue to cater to the market for display user interface advertising, working closely with Kargo to create new video briefs and trade agreements.
Speaking about the partnership, Robert Leach, Kargo GM APAC, said, “With extensive experience in online video over many years, Kargo has developed a suite of enhanced pre roll advertising solutions that have been proven to work much harder than standard pre-rolls. Over the last couple of years Kargo has brought this experience to enhanced CTV advertising with some of the world’s largest broadcasters. The results have been amazing, with dramatic increases in ad recall, brand awareness, consideration, favorability and purchase intent when compared to standard CTV pre rolls.”
Meanwhile, Melissa Fitzgerald, head of advertising at Fetch TV, said, “The launch of video advertising on Fetch has been a great success and with demand growing every day. Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners. Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.”
Furthermore, Robert Leach, Kargo APAC’s GM, stated, “We are well aware of the effectiveness of CTV pre-roll. This partnership marks a major milestone in shaping the CTV landscape of Australia. Merging Fetch TV’s top-notch content delivery with Kargo’s cutting-edge advertising solutions not only enhances the audience’s ad viewing experience but also boosts brand favorability and recall. It’s a win-win situation for everyone involved.”
