Singapore – Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life’s uncharted possibilities.
The out-of-home (OOH) installation is strategically positioned at the Dhoby Ghaut MRT B3 transit hall (near Exit D). The installation emphasises the goal of having Singaporeans embrace life’s unexpected journeys with Etiqa as their trusted companion.
Through the new 3D interactive installation, Etiqa underscores its dedication to being ‘With You for the Ride’, adding a human touch to the concept of insurance and aiming to ignite the spirit of adventure among Singaporeans.
The installation represents just one facet of the insurance provider’s comprehensive, multi-channel campaign. Etiqa has teased months prior, on the launch of their ‘With You for the Ride’ campaign in August, that they are planning to release a series of initiatives across a 360-degree campaign mix spanning both online and offline channels.
Etiqa is also spearheading a social media contest as part of the new campaign. The insurance provider is inviting the public to join by snapping a picture of themselves having fun with the installation and posting it on social media. Winners will get one of the 100 exclusive sets of Etiqa Insurance Singapore macarons.
Previously, Etiqa released a digital film that touches on the dreams and aspirations of Singaporeans, inspiring them to embrace the excitement of unexpected journeys.
Shirley Tan, chief marketing officer at Etiqa Insurance Singapore, said, “In a world full of uncertainties, Etiqa Insurance Singapore is more than just an insurance provider; we are ‘With Singaporeans for the Ride.’ Our new out-of-home installation at Dhoby Ghaut, the first of many exciting activities under our new brand campaign, serves as an invitation to all Singaporeans to embark on a journey of possibility with Etiqa Insurance Singapore as their trusted companion. We believe that together, we can transform life’s unexpected journey into one filled with excitement, further empowered by the security of knowing we have got you covered.”
