Singapore – Etiqa Insurance Singapore, a life and general insurance provider, unveiled its latest brand campaign, ‘With You for the Ride’, which aims to ignite the spirit of adventure among Singaporeans and invites them to explore life’s diverse possibilities and excitement in unexpected journeys.
Through the use of compelling narratives and dynamic visuals that appeal to the target audiences, Etiqa Insurance Singapore seeks to transform the way insurance is portrayed. The ‘With You for the Ride’ campaign showcases the company’s dedication to humanising insurance, making it relatable to the aspirations and dreams of Singaporeans.
By fostering a sense of partnership, trust, and confidence, Etiqa Insurance Singapore aims to build meaningful connections with customers and help them navigate life’s journey with ease.
The company will also spearhead a holistic array of initiatives across a comprehensive 360 campaign mix across online and offline channels. Etiqa Insurance Singapore aims to establish itself as a trusted companion through these initiatives, providing financial protection and support while empowering individuals to pursue their passions and dreams.
The ‘With You for the Ride’ campaign will be widely featured across digital, social media, and out-of-home channels, including bus shelters, MRT stations, and movie theatres in Singapore.
Shirley Tan, chief marketing officer at Etiqa Insurance Singapore, said, “We believe that life is meant to be lived with enthusiasm and a spirit of adventure. We take immense pride in being the steadfast partner our customers can count on, no matter where their journey leads. Our fresh ‘With You for the Ride’ campaign encapsulates this very essence, illustrating that we stand by individuals through every twist and turn, defying the constraints of age.”
She further adds, “In a world where uncertainties abound, Etiqa aspires to redefine the insurance journey by underscoring the significance of a robust and unwavering alliance between insurers and their esteemed customers. We fully comprehend the value of trust in cultivating enduring relationships, and our fresh campaign embodies Etiqa’s dedication to protection and transparency, pledging to be the unwavering partner that our customers can depend on.”
