Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured East Asia
No posts found

Essence named as integrated media partner of Segway-Ninebot China

by Jean Cabico

-

September 22, 2022

Essence-Segway-Ninebot-China

Beijing, China – Essence, a global data and measurement-driven media agency under WPP’s GroupM, has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China. This partnership will be led out of the agency’s Beijing and Shanghai offices.

In 2015, Segway-Ninebot was formed in a strategic merger and acquisition by Ninebot. As a global enterprise in the fields of intelligent short-distance transportation and service robots, Segway-Ninebot’s perspective and mission are to simplify the movement of people and things and make life more convenient. The company’s extensive product line includes electric self-balancing scooters, electric kickscooters, electric mopeds, electric gokarts, and all-terrain vehicles and service robots, catering to various aspects of life, from daily commute to entertainment and point-to-point delivery.

As part of the mandate, Essence’s scope of work includes strategy, creative, content innovation, media planning, and media activation for all of Segway-Ninebot’s products in the market. Additionally, Essence’s first initiatives with Segway-Ninebot include the launch of an integrated brand campaign and tagline, as well as a partnership with Chinese celebrity Jackson Yee as the brand’s global spokesperson to reach out to consumers across generations. 

Essence said that the communications plan, covering strategy, creative, media, and content marketing would propel Segway-Ninebot’s awareness and generated positive discussions amongst audiences across platforms since its launch in the early third quarter, effectively positioning the company as a breakout brand in the market.

Benjamin Wei, Essence’s CEO for China, commented that they are greatly excited to have the opportunity to collaborate with Segway-Ninebot to make the brand more valuable to consumers.

“With our full-service media offering, strategic and creative expertise, as well as cutting-edge use of data and technology, we look forward to helping Segway-Ninebot create new innovations to meet the evolving demands of modern transportation, and drive enhanced growth for the brand and business in the market,” said Wei.

Most recently, Essence has also been appointed as the integrated media agency of record by online restaurant company Rebel Foods in India. The agency’s scope of work includes strategy, analytics, media planning, and media activation for the internet restaurant company’s brand marketing activities.

Related Tags China East Asia Essence Mandate Segway-Ninebot
Share this article

Related Articles

View All
EssenceMediacom-Jin-Choi
Marketing Featured East Asia
GroupM’s EssenceMediacom appoints Jin Choi as new CEO for South Korea
September 14, 2022
By Jean Cabico
Rebel-Foods
Marketing Featured
Essence appointed as integrated media agency of record of Rebel Foods India
September 9, 2022
By Jean Cabico
FMCG company Liby appoints Essence as integrated media agency in China
Marketing Featured East Asia
FMCG company Liby appoints Essence as integrated media agency in China
August 25, 2022
By Teddy Cambosa
GAC-Motor-and-Essence-China
Marketing Featured East Asia
Automobile company GAC Motor taps Essence China as media agency of record
July 28, 2022
By Jean Cabico
Myer-and-Essence
Marketing Featured ANZ
Australian department store chain Myer taps Essence anew as media partner
July 7, 2022
By Jean Cabico
Essence to handle integrated media duties of beauty brand Plum in India
Marketing Featured South Asia
Essence to handle integrated media duties of beauty brand Plum in India
July 5, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC to spotlight agency leaders’ unique leadership in new series
Main Feature Marketing APAC
MARKETECH APAC to spotlight agency leaders’ unique leadership in new series
September 19, 2022
By MARKETECH APAC
ALL FEAT IMAGES
Main Feature Marketing Partners APAC
Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey
September 5, 2022
By MARKETECH APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
WhatsApp Image 2022-08-18 at 2.25
Main Feature Marketing APAC
Top Story: GetIT-Hotwire fusion answers to the call of integrated marketing
August 18, 2022
By MARKETECH APAC
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Main Feature Technology APAC
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
August 17, 2022
By Teddy Cambosa
MARKETECH APAC Reels: Marketing in the Metaverse
Main Feature Marketing APAC
MARKETECH APAC Reels: Marketing in the Metaverse
August 15, 2022
By Teddy Cambosa
No posts found

Most Recent Articles

KFC Thailand combats rising cost of living with 'The Best Value Meal You've Ever Had'
KFC Thailand combats rising cost of living with 'The Best Value Meal You've Ever Had'
May 23, 2025
Fatima Baduria
No posts found
OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
May 23, 2025
Fatima Baduria
Betty Wong joins SCMP as corporate communications director
May 23, 2025
Teddy Cambosa
Filipino media outlets highly confident in Chinese automotive brands: report
May 23, 2025
Fatima Baduria
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
May 23, 2025
Teddy Cambosa
Fashion e-commerce Myntra to enter Singapore with Myntra Global launch
May 23, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin