Beijing, China – With an interest leaned towards strategic growth sectors and practices, the Chinese arm of global public relations company Edelman has recently completed its new roster of leaders by hiring three more senior specialists, namely Justin Teo as chief digital officer for China, Nelson Ren as head of corporate for China and managing director for the Shanghai office, as well as Mark Pinner as the head of technology sector for Greater China.
The recent appointments finally come full circle as Edelman recently expanded its creative lineup in APAC, which includes the appointment of Wendy Chan joining as chief creative officer for China and Cici Wang taking on the role of head of HR for China. In addition, Edelman China has also seen the recent appointment of Pully Chau coming onboard as president for Greater China.
In their respective roles, Teo is tasked with elevating the firm’s agenda for digital transformation, building up key capabilities in social commerce, performance optimization, B2B demand generation and content production. Meanwhile, Pinner will serve as part of Edelman’s global Tech Centre of Excellence, exploring tech intersections with sectors like health, finance and energy. Lastly, Ren brings over 20 years of communications experience to his new role and joins from ophthalmic optics company Essilor, where he previously served as head of communications.
“I believe communicators write the first draft of history. In a world flooded with uncertainties, communications can and should play the vital role of engaging and building trust. Edelman is a world leader in building meaningful connections and narratives that help organizations navigate complex environments. I am excited to be joining a team of dynamic communications experts in breaking new ground and exploring new horizons,” Ren commented.
Meanwhile, Teo brings over 20 years of digital experience, having worked with various players – from start-ups as an entrepreneur, consultancies and the large advertising networks – across Greater China’s digital marketing landscape. He joins Edelman from VMLY&R Commerce which was previously Geometry, where he served as chief digital officer for China, responsible for accelerating growth of the agency’s digital practice.
“To win in the China market and compete at the speed of digital, trust plays a critical role. As the experts in studying trust and advising clients on how to develop and safeguard it, Edelman is strongly placed to help clients win big in an increasingly digital world,” Teo said.
On the other hand, Pinner’s career has focused on advising corporate clients, particularly those in the tech sector, on Chinese inbound and outbound investments. He joins Edelman from public affairs consultancy Interel where he was Managing Director for China, and his previous roles include helping Chinese brand Lenovo with its international expansion.
“The tech industry in Greater China is an exciting and fast-growing one; it has the potential to improve the lives of people in this market and around the world. I look forward to being a part of this growth journey with the rest of our growing team,” Pinner said.
All three new hires will report to Mark Wang, CEO of Edelman China.
