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Bud Communications’ SEA region expansion a response to tech client demand

Sherawaye Hagger and Oliver Budgen

Singapore – PR & marketing agency Bud Communications has expanded its presence in the Southeast Asian region by designating new appointments across its PR and digital content in Singapore, Jakarta, and Sydney.

The first appointment is Sherawaye Hagger (left of the banner picture), the agency’s new client director, and will report to Oliver Budgen (right of the banner picture), founder and managing director of Bud Communications. Prior to joining the agency, she had more than 15 years of integrated communication background and was a former practice director of H+K Strategies Singapore.

The agency has also appointed a new account executive, Virginie Cosentino, and a new account manager Maina Harjani, who was a former managing editor of Indonesia Tatler. Cosentino will overlook the agency’s digital offering, while Harjani will overlook the agency’s regional capability and editorial and content offering.

Stuart Edwards is the agency’s newly-included non-executive director, and will advise on operations and business growth and receive reports from the three aforementioned hires. Prior to joining Bud Communications, Stuart was the founding partner of the business advisory service Edwards & Cowas, was previously COO of Edelman APACMEA, and managing director and part-owner at MullenLowe Profero which was acquired by IPG in 2014. 

“As we dust ourselves off from a turbulent year that has rocked tech companies around the world, the response we’ve seen from our clients vindicates Bud’s journey in becoming Asia Pacific’s leading PR agency for challenger tech brands,” said Budgen.

He also added, “COVID-19 has shown us that as tech companies adapt to fit a changing consumer landscape, they’re increasingly looking for agile, kinetic partners that can offer impactful communications that deliver true strategic value. As a fresh, challenger agency we are extremely proud of how far we have come this year and as 2021 approaches we’re committed to continuing the momentum into the new year.”

Bud Communications’ team and regional expansion have been an effect of recent clients that they are working on, including OTT-revenue management platform, Evergent, electronics e-commerce company RS Components, entertainment marketing agency Culture Group, media intelligence company CARMA ASIA, and cybersecurity firm, White Ops.

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