Singapore – Digital experience platform Magnolia has announced that it is opening up a new office in Jakarta, Indonesia as part of the company’s stride to deepen its presence in the Asia-Pacific region. The announcement follows after the platform has been recognised once more at the 2022 Gartner Magic Quadrant for Digital Experience Platforms as a ‘Visionary’.
According to the company, they will be dedicating 30% of their operational budget to the local Indonesian office and 40% of their marketing budget for this market. Furthermore, they have four staff hired for Indonesia looking after technology, solutions and business development.
Don Lee, managing director for APAC at Magnolia, said, “Setting up operations in Indonesia was part of our plans back in early 2021 as this is a market that will require highly localised resources and consultancy, the Magnolia way. With the new office, we believe it will open up major opportunities for Magnolia and customers as more brands in Indonesia are evaluating digital tools that help them bolt on, and fully leverage, their expanding marketing ecosystems.”
Speaking about the challenges the company sees in the Indonesian market, they said that the DXP landscape is still in its infancy stage where there is a lack of awareness of DXP and the enormous business benefits it can bring.
“Many companies in Indonesia are either looking for a simple CMS, or overpaying for a complex, monolithic platform and we believe Magnolia fits perfectly into the sweet spot for what Indonesian brands look for – scalable, future-proof technology with Asian-centric pricing. Digital usage is uneven within and among various business sectors, with some departments more advanced than the others and the brand’s digital strategy can be compromised holistically,” the company explained.
This sentiment echoes Lee’s aspirations to make the DXP landscape more organic and customised to the client’s needs, as well as giving clients the ability to control their budget and strategy–which he explained to MARKETECH APAC during an episode for MARKETECH Spotlight.
“From there, they should aim to build a modular, organic DXP which has the capability to help them achieve their DX goals faster as they observe results. Investing in a composable DXP is key as it allows them to integrate with new or legacy martech functions seamlessly,” he said during the Spotlight interview.
Meanwhile, speaking about Magnolia’s placement, Lee highlighted Magnolia’s commitment to its customers.
“It is an incredible honour for Magnolia to be recognised in the Visionary quadrant this year. We have been recognised in the Gartner Magic Quadrant for the second year in a row, a testament to our constant commitment to our customers and helping them transform the performance and attractiveness of their digital interactions with their customers,” he said.
To coincide with the opening, Magnolia has also launched its first Indonesian website to meet the growing demands for best-of-breeds enterprise CMS and composable DXP solutions in the region.
Magnolia has offices in APAC located in Singapore, Shenzhen, Shanghai, Bangkok, and Ho Chi Minh.
