Singapore – Independent creative group DO. in Southeast Asia has been appointed by Red Bull to handle its strategic and creative business in Vietnam. The agency is deep in creative and production currently and the work is expected to launch in the second quarter of 2024.
Beer Poonnotok, founding partner and executive creative director at DO. SEA, commented, “No better way to start our DO journey with an iconic brand like Red Bull. Personally, my passion and connection with the brand runs deep on so many levels. We put work in front of the client that not only excites us but will also have a significant impact on both the brand and the culture in Vietnam.”
Meanwhile, Matthew Collier, managing director of DO. SEA, said, “Winning such a prestigious brand as Red Bull in Vietnam is vindication of our ambition across the region. Myself and Beer have both lived and worked in Vietnam previously and having that market insight aligned with category experience and our desire to get to good work quickly were recognised by TCP and resulted in a win we’re incredibly proud of.”
Red Bull is under the ownership of the Thai F&B conglomerate TCP Group. In Vietnam, TCP Vietnam Co., Ltd., manages all operations related to the Red Bull brand, aligning its strategies with those of TCP Group in Thailand.
Presently, Red Bull stands as the foremost premium energy drink in the Vietnamese market.
DO.SEA officially launched in May 2023 with the acquisition of regional digital media and KOL agency Ambient Digital Group creating an integrated proposition of creative, digital and KOL divisions all under one roof.
