Partnership management platform Impact welcomes four senior hires for AU team

Sydney, Australia – Impact, the global partnership management platform, has announced four new hires for its Australian team following its latest US$150m funding round last July this year.

The new senior hires are Helena Barroso Zarco as customer success director; while Alex Randall, Georgia Boward, and Catheline Lin join Impact as enterprise account executives.

Zarco has over 11 years experience in affiliate and partnership marketing, most recently as Regional Lead for Acceleration Partners in APAC. During her career, she has managed some of the world’s largest affiliate programs including Sky, eBay Partner Network, Norton and Swarovski.

Meanwhile, Randall brings with him a wealth of experience in the affiliate marketing space, having worked both client and network side since 2016. He has spent the last two years working for Rakuten Advertising Australia.

Furthermore, Boward worked in a number of business development roles in the information security, recruitment, and real estate space over the past five years. She brings valuable SaaS sales experience and expertise to the Impact team.

Lastly, Lin brings in a wealth of knowledge and more than 10 years of experience from the performance and digital marketing space. Most recently, Lin was programmatic account manager at Ziff Davis responsible for building the programmatic team. She has also held various sales roles at Mi9, Microsoft Media, and News Corp.

All four new hires are based in Sydney and follows the creation of two new senior roles at Impact in February, which saw the formation of a partnership team under Sam Morton who was promoted to partnerships director, APAC, and the expansion of its sales operations under Peter Bray’s leadership as sales director, APAC.

“An increasing number of brands and agencies are realizing the incremental revenue and brand lift that a strategic partnership program can bring which means our team is expanding at pace to keep up with increasing demand for our partnership automation software. Marketers are embracing the partnership channel as an alternative customer acquisition to paid search and social efforts and our newest team members will enable us to better scale our APAC expansion plans,” said Adam Furness, managing director for APAC at Impact.