Philippines – Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Foods Corporation (JFC) to grow the company’s brand awareness and market share.
Jollibee Foods Corporation is the parent company of the Filipino fast-food restaurant chain, Jollibee. The company was founded in 1975 and has now established 18 brands and over 6,300 stores across 34 countries.
David Cruse Beal, global chief marketing officer of JFC, said, “We are energized by the ‘one dentsu’ proposition presented by dentsu Philippines and the digital expertise and talent presented by Merkle Singapore. We look forward to working with the Dentsu team and leveraging shared media tools and systems to accelerate our customer journeys.”
Mako Chaves, managing director,media, for dentsu Philippines, shared that it is a privilege for them to work with JFC and that they are confident of what they can do for the company.
“It is a privilege to work with JFC’s home-grown brands, including Jollibee, Mang Inasal, Chowking, and Red Ribbon and to help them with their very ambitious growth plans. With our expertise in digital marketing and transformation, access to human insight and point of purchase motivation as well as long-term planning and buying acumen. I am confident we will help them grow brand awareness and market share,” said Chaves.
JC Catibog, CEO of dentsu Philippines, further commented, “This monumental win is testament to the dentsu value of radical collaboration, where we employ a borderless team based on where the specialization of the practice pillars relevant to JFC reside.”
“Our promise is to deliver agility and efficiency with this operating model that consistently brings the best of the dentsu network to all of the JFC brands. The media business further strengthens the JFC-dentsu relationship, adding to its current creative remit for Chowking, Mang Inasal, and Milksha, as well as global technology solutions assignments with Merkle Singapore,” he added.
