Singapore – Dentsu International has appointed Rohan Philips, former global chief product officer at digital-first end-to-end media agency iProspect, to be its new global president of product for Media division.
Philips brings with him 12 years of experience in the media industry. Aside from his role in iProspect, Philips also worked as the vice president at GroupM’s audience intelligence and activation solution [m]PLATFORM for APAC GroupM and the vice president of product and strategy at programmatic media company Publicis Groupe.
In his new role, Philips will be responsible for developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies, including Carat, iProspect, and dentsu X.
Philips shared that the whole media industry is at a turning point with myriad factors influencing agency and client decisions from sustainability and privacy, through to the emergence of new platforms and the departure of established tracking norms.
“It has never been more critical to map, plan and build the right tools and products needed to navigate this change for us and our clients to thrive into the future. The team at dentsu knows this and I’m going to be leading some exceptional media specialists around the globe to crack these challenges and it is the potential I see from the team in delivering these new products which excite me the most,” said Philips.
Meanwhile, Doug Ray, Dentsu International’s global chief product officer of media, commented that Philips has a strong presence and a holistic understanding of data and technology and how it applies to media.
“His approach to client challenges and his ability to identify and solve these – not only in isolation but as a transferable benefit for all is truly exceptional and really raises the bar on what we are able to offer out of dentsu,” said Ray.
