Singapore – Data AI company, data.ai, and global digital advertising technical standards-setting body, IAB Tech Lab, have partnered to improve transparency and prevent fraud in the digital advertising industry.
This partnership aims to provide the digital advertising industry with a list of Authorized Digital Sellers for Apps (app-ads.txt) and is now made available as part of IAB Tech Lab’s Transparency Center initiative.
Through this partnership, IAB Tech Lab and data.ai are taking a proactive role in making authorized seller listings more easily accessible for mobile apps. data.ai has built an integration with IAB Tech Lab to share its data on app store listings to expand the coverage of app-ads.txt data available within the Tech Lab’s Transparency Center. Advertisers will see wider coverage of app-ads.txt data from both Google Play and Apple’s App Store.
Ketaki Rao, data.ai’s chief product officer, commented, “We are excited to work with the IAB Tech Lab to establish a standard of trust across the mobile advertising landscape. data.ai sets the example for transparency and trust in the alternative data space and this partnership is a testament to that commitment.”
Meanwhile, Shailley Singh, IAB Tech Lab’s SVP of product, shared this integration with data.ai has enabled them to expand their coverage of app-ads.txt data in the ‘Authorized Sellers for Apps’ list, which is made available to the industry through the Transparency Center.
“We are thrilled to partner with data.ai, and look forward to bringing more transparency to the Mobile in-app space through this partnership,” said Singh.
