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Cybersecurity firm HUMAN and InMobi’s new tie-up aims to make mobile in-app advertising more secure and ‘human’

Human x Inmobi
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Singapore – HUMAN, the cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, has announced its new partnership with InMobi, the global mobile marketing and advertising platform provider. This is part of their continued efforts to disincentivize cybercrime by building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.

HUMAN deems to be the first solution in the space to be fully accredited by the Media Rating Council (MRC) for end-to-end coverage against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). This includes accreditation for pre- and post-bid detection and mitigation of SIVT, which is challenging to detect as fraudsters attempt to mimic genuine user behavior. 

The new partnership, which includes a direct integration with HUMAN’s MediaGuard solution, ensures that customers and partners will be protected from emerging forms of SIVT–background ad activity, hidden ads, and app misrepresentation/spoofing, measurement manipulation, among many others, while guaranteeing always-on fraud filtering and measurement across the platform, covering 100% of the inventory available on InMobi Exchange.

Moreover, InMobi will be joining ‘Human Collective’, HUMAN’s newly launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem. InMobi will be responsible for boosting HUMAN’s mobile detection presence.

Kunal Nagpal, InMobi’s senior vice president and general manager for publisher platform and exchange, said that InMobi is committed to transparency, trust-based relationships, and delivering optimal business results to advertisers globally. 

“We are the first in-app marketplace to have the entire inventory verified by an independent MRC accredited vendor, and this partnership reaffirms and enhances that commitment,” said Nagpal.

Meanwhile, Tamer Hassan, the CEO and co-founder of HUMAN, believes that to sustain its growth, digital advertising needs a trusted marketplace built through global collaboration and strong partnerships

“With its global command of the mobile in-app market, this partnership with InMobi strengthens HUMAN’s ability to fight sophisticated cybercrime and creates a more trusted environment for digital advertising,” said Hassan.

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