Singapore – InMobi, an independent marketing cloud company, has recently announced the recent appointment of former executive from video advertising platform Unruly, Valerie Jaquet, as InMobi’s new director of agency and programmatic business in Southeast Asia.
She had a five-year stint at Unruly, where she stood as its vice president for programmatic sales in APAC. Prior to InMobi, she had also worked with global programmatic buying group Dentsu Amnet and media company FairFax. Overall, she brings in over 15 years of digital advertising and programmatic experience.
Through her new role, Jaquet will be focused on leading regional growth and scaling InMobi’s agency and demand-side platform (DSP) partnerships as well as overseeing the company’s programmatic business and operations.
Speaking about her appointment, she said, “In today’s fast-paced connected consumer landscape, it is imperative for brands and marketers to leverage data and technology in the right manner. InMobi is doubling down on its efforts to build the future of marketing, adtech, and data and I am excited to be part of this change and looking forward to expanding our reach and foothold within Southeast Asia.”
Meanwhile, Rishi Bedi, vice president and GM for Southeast Asia, Japan and Korea at InMobi, commented, “I am happy to welcome Valerie as our new Director and look forward to working together to drive stronger growth across Singapore, Malaysia, Thailand, Vietnam, and Philippines markets in 2021. Her rich experience, as both publisher and agency, is complementary to InMobi’s regional growth plans.”
InMobi’s latest appointments come as the Southeast Asian market is becoming a focus market for InMobi, with great growth potential on mobile marketing and programmatic fronts. This has been the case in their recent findings, where they note that mobile ad spending grew by 65% in the region.
