Tag: InMobi
The move also expands the company’s advertising and commerce ecosystem, which includes its consumer platform Glance.
India — After 13 years with InMobi, Kunik Patel announces his departure from the company, alongside revealing his new role as director and head of sales APAC for Branch, a mobile analytics software company headquartered in California. Kunik brings with him almost two decades of experience in the advertising...
Three in five consumers in Indonesia are planning to spend more than Rp 3 million+ on Ramadan shopping this year, a research report by InMobi and Glance revealed.
Notably, data from InMobi’s report shows that the activities of Southeast Asians as mobile consumers frequently revolve around tuning in to live streams for games and shopping, playing mobile games, using super apps, and utilising lock screen apps.
Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.
InMobi’s AI-powered platform aims to mark a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising through its personalisation and other campaign enhancing features.
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
Before joining InMobi, Susannah Llewellyn worked as business agency director at Google.
His remit also includes helping brands and agencies maximise impact from the multitude of Microsoft advertising products and solutions.
