Technology Featured Global

Cybersecurity firm HUMAN launches new bot defense consulting services

Singapore – Cybersecurity company HUMAN, formerly White Ops, has launched its new solution called ‘HUMAN Bot Insights Services’, aimed at helping its security offering ‘BotGuard for Applications’ customers to take proactive measures against sophisticated bots. 

HUMAN seeks to verify the humanity of more than 15 trillion client-side interactions each week and observes more than three billion devices online each month, offering ‘Bot Insights Services’ customers visibility.

Through the new solution, HUMAN will be providing customers with ‘Custom Bot Attack Surface Analysis’, which will ensure that newly discovered threats are covered, and new gaps will be identified quickly before they can introduce significant risk to the business. It will also provide ‘Custom Policy Engine Rules’, which will develop custom policies for deployment in BotGuard.

Customers will also get ‘Event and Transaction Investigations’, which includes monthly dedicated research hours for an in-depth examination of suspected bot activity within the ecosystem, as well as ‘Quarterly Bot Impact Read Out with Threat Investigation Insights’, which will provide a ‘Bot Impact Readout’, delving into sophisticated bot activity both in your environment and worldwide once a quarter. 

Gavin Hill, Human Insights’ vice president, shared that ‘HUMAN Bot Insights Services’ is designed to help businesses reduce the impact of malicious bots by enhancing their security program with dedicated bot experts from HUMAN, allowing customers to collaborate with analysts that focus 100% of their time on protecting businesses from sophisticated bot attacks and fraud.

“Our Human Insights analysts and data scientists act as an extension of your security team providing custom bot attack surface analysis and advanced policy configuration, event investigations, priority responses, and detailed threat intelligence so that customers can protect and respond more quickly to automated attacks,” said Hill.

HUMAN said that the Human Insights team has uncovered new findings of bot activity amongst customers protected by the Human Verification Engine based on the company’s observability and verification of 15 trillion digital interactions per week. It found that over the past six months, bots accounted for more than 45% of account login attempts, peaking in August 2021. 

Moreover, the findings show that bots attempted payment or transaction fraud peaked in October 2021, accounting for more than 13% of transactions as witnessed by BotGuard for Applications. And lastly, across all attack vectors protected by BotGuard for Applications, bots accounted for 28% of all interactions.

To learn more about the new solution, customers may visit HUMAN’s website.

Technology Featured Global

Cybersecurity company HUMAN raises US$100m to expand leadership in industry

New York, USA – Cybersecurity company HUMAN, formerly known as White Ops, has announced a US$100m growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company in its next phase of growth.

For Tamer Hassan, co-founder and CEO of HUMAN, said funding will help expand their leadership position as a cybersecurity firm to build a more secure and more human internet.

“HUMAN plays to win through collective protection by verifying the humanity of 15 trillion interactions per week, enabling us to defeat attackers–changing the odds to the side of the good,” Hassan said.

Some of HUMAN’s efforts to solve enterprise-wide pain points include its product offerings MediaGuard for Ad Security that protects digital media and advertising from fraud and abuse, BotGuard for Applications that protects sites and applications from digital fraud and abuse, and BotGuard for Growth Marketing that protects digital marketing investments from fraud and abuse.

Some of the cybersecurity endeavors HUMAN had executed include taking down PARETO—a sophisticated CTV botnet—in cooperation with Roku and Google and disrupting botnet 3ve, bringing together the FBI, Google, Facebook and many others in the industry.

Meanwhile, Dave DeWalt, founder and managing director at NightDragon and vice chairman of the board of HUMAN, commented that since they have engaged with HUMAN over the past year, they have proven to the industry that they are best positioned to stop these cybersecurity threats by stopping attacks at the source.

“Through our experience in engaging with hundreds of enterprises and their cybersecurity teams, we know that automated attacks on applications and websites creating fraud and abuse is a critical point of risk to every enterprise,” DeWalt concluded.

Technology Featured Global

Anzu, HUMAN team up for safeguarding in-game ad spaces

Tel Aviv, Israel – Global in-game advertising platform Anzu and cybersecurity company HUMAN, formerly White Ops, have announced a new partnership, with the objective of safeguarding the in-game advertising space by detecting invalid traffic (IVT), general invalid traffic (GIVT), and sophisticated invalid traffic (SIVT) among Anzu’s programmatic gaming inventory across mobile and PC.

By leveraging HUMAN’s pre-bid and post-bid solutions, MediaGuard, Anzu ensures that campaigns run across its inventory retain low fraud levels, allowing them to continue to harbor a safe space where both advertisers and publishers can feel confident working together to effectively reach gamers around the world.

Part of the inspiration between the partnership can be traced back to the fact that losses due to ad fraud are expected to continue to cost the industry billions of dollars each year, and sophisticated bots pose a significantly increasing threat to the gaming world.

For Itamar Benedy, co-founder and CEO at Anzu, he states that the company remains committed to making advertising in games better and putting ad quality at the heart of everything they do, adding that they aim at bringing in digital standards in-game and partnering with the industry leaders that advertisers know and trust.

“We continue to partner with the world’s brand safety, transparency, measurement, and data privacy leaders to ensure our clients can measure media value across channels and build their media strategy accordingly. This new partnership with HUMAN will take our commitment to create a brand-safe, fraud-free ecosystem to the next level,” Benedy stated.

Furthermore, said partnership ensures that customers and partners will be protected from emerging forms of in-game SIVT-background ad activity, hidden ads, misrepresentation/spoofing, measurement manipulation and more, while guaranteeing always-on filtering and measurement across the platform.

“Anzu ensures gamers can play without interruption while enabling brands to enter into a trusted marketplace that is native, creative and dynamically updateable. This forward-looking partnership with HUMAN will strengthen our ability to fight sophisticated cybercrime while ensuring a seamless user experience across the advanced in-game advertising platform,” says Tamer Hassan, co-founder and CEO at HUMAN.

HUMAN achieves the scale of ad verification through its continued expansion in cybersecurity, now offering a suite of products to protect the complete digital customer journey: BotGuard for Applications, BotGuard for Growth Marketing and MediaGuard. With new partners and enterprises now able to leverage one of its products, Human Verification Engine™, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries and offering their clients collective protection against threat models they have yet to encounter.

Technology Featured Southeast Asia

Cybersecurity firm HUMAN and InMobi’s new tie-up aims to make mobile in-app advertising more secure and ‘human’

Singapore – HUMAN, the cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, has announced its new partnership with InMobi, the global mobile marketing and advertising platform provider. This is part of their continued efforts to disincentivize cybercrime by building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.

HUMAN deems to be the first solution in the space to be fully accredited by the Media Rating Council (MRC) for end-to-end coverage against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). This includes accreditation for pre- and post-bid detection and mitigation of SIVT, which is challenging to detect as fraudsters attempt to mimic genuine user behavior. 

The new partnership, which includes a direct integration with HUMAN’s MediaGuard solution, ensures that customers and partners will be protected from emerging forms of SIVT–background ad activity, hidden ads, and app misrepresentation/spoofing, measurement manipulation, among many others, while guaranteeing always-on fraud filtering and measurement across the platform, covering 100% of the inventory available on InMobi Exchange.

Moreover, InMobi will be joining ‘Human Collective’, HUMAN’s newly launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem. InMobi will be responsible for boosting HUMAN’s mobile detection presence.

Kunal Nagpal, InMobi’s senior vice president and general manager for publisher platform and exchange, said that InMobi is committed to transparency, trust-based relationships, and delivering optimal business results to advertisers globally. 

“We are the first in-app marketplace to have the entire inventory verified by an independent MRC accredited vendor, and this partnership reaffirms and enhances that commitment,” said Nagpal.

Meanwhile, Tamer Hassan, the CEO and co-founder of HUMAN, believes that to sustain its growth, digital advertising needs a trusted marketplace built through global collaboration and strong partnerships

“With its global command of the mobile in-app market, this partnership with InMobi strengthens HUMAN’s ability to fight sophisticated cybercrime and creates a more trusted environment for digital advertising,” said Hassan.

Technology Featured Global

Cybersecurity company HUMAN launches new initiative catered to defrauding CTV systems

Singapore – HUMAN, a cybersecurity company and formerly White Ops, has launched a new program that aims to defraud connected television (CTV) systems, in partnership with the newly-launched initiative ‘The Human Collective’ composed of Omnicom Media Group, The Trade Desk, and Magnite, as well as support from Google and Roku.

The launch of the program was in response to the spread of PARETO, a botnet that, according to nearly a million infected mobile Android devices, is pretending to be millions of people watching ads on smart TVs and other devices. The botnet used dozens of mobile apps to impersonate or spoof more than 6,000 CTV apps, accounting for an average of 650 million ad requests every day.

PARETO worked by spoofing signals within malicious Android mobile apps to impersonate consumer TV streaming products running Fire OS, tvOS, Roku OS, and other prominent CTV platforms. The botnet took advantage of digital shifts that were accelerated by the pandemic, hiding in the noise in order to trick advertisers and technology platforms into believing ads were being shown on CTVs. 

HUMAN’s research arm Satori Threat Intelligence and Research Team found the PARETO operation in 2020 and has been working with the HUMAN team to prevent its impacts on clients ever since. The operation is named for The Pareto Principle, an economics concept that dictates that 80% of the impact in any given situation is carried out by only 20% of the actors.

“CTV provides massive opportunities for streaming services and brands to engage with consumers through compelling content and advertising. Because of this opportunity, it is incredibly important for the CTV ecosystem and brands to work together through a collectively protected advertising supply chain to ensure fraud is recognized, addressed, and eliminated as quickly as possible,” said Tamer Hassan, CEO and co-founder at HUMAN.

HUMAN also observed a far smaller but connected effort attempting to spoof consumer streaming platforms. The operation detected a single developer on Roku’s Channel Store with apps connected to PARETO. The apps linked to the developer, impacting less than one half of one percent of Roku’s active devices globally, were designed to communicate with the server that operates the PARETO botnet. The primary operation was associated with 29 Android apps and the secondary operation was associated with one Roku developer delivering the malware to infected devices.

“What’s especially striking about this operation is its scale and sophistication. The actors behind PARETO have a fundamental understanding of numerous aspects of advertising technology, and used that to their advantage in how they hid their work within the CTV ecosystem. Their efforts included low-level network protocol spoofing, which is especially hard to detect, but which our team at HUMAN spotted,” said Michael McNally, chief scientist at HUMAN.

The Satori Threat Intelligence and Research Team used numerous tools to identify the sources of the botnet, whose information has been shared with law enforcement.