InMobi joins as technology partner member

Jean Cabico - March 5, 2021

Sydney, Australia – Mobile ad platform InMobi has joined independent organization as a technology partner member to share strategic counsel and engineering resources to key Prebid initiatives.

The mobile ad platform will join the Prebid working groups, namely Prebid Mobile, Prebid CTV-OTT Taskforce, Video Taskforce, and Identity, to ensure the Prebid community is well-prepared for the deprecation of mobile identifiers like Identifier for Advertisers (IDFA). is an industry-wide initiative dedicated to promoting fair, transparent, and efficient solutions for programmatic advertising. It manages open source projects, such as Prebid.js, Prebid Mobile, and Prebid Native, among others. The organization is open to all companies who are part of the programmatic ecosystem, like publishers, buyers, exchanges, and technology providers

Tom Levesque, president of, commented that InMobi’s experience and influence in the mobile space will be invaluable to the community.

“We appreciate InMobi’s interest in’s mission and look forward to collaborating with them as the programmatic ecosystem evolves and matures,” said Levesque.

Meanwhile, the CEO of InMobi Abhay Singhal said that InMobi’s core values revolve around trust and transparency which is something they see in’s actions and they are eager to be part of.

“In just a few short years has built an open-source community that has added value for all sides of the digital advertising industry and improved the way we work with each other. We are excited to contribute knowledge and resources to ensure’s mobile initiatives are effective and widely embraced,” added Singhal.