Singapore – Customer experience platform Emplifi has launched Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming. This release comes quickly after Emplifi’s acquisition of Go Instore and its innovative live video streaming portfolio in September 2021.
According to Emplifi, its expansion into live commerce builds on its strategy to help brands provide outstanding experiences across marketing, commerce, and care touchpoints. With ShopStream, retail and direct-to-consumer brands can now enjoy connecting and converting consumers from browsing to buying through the power of both one-to-one and one-to-many live stream video.
Moreover, Emplifi ShopStream will enable brands to go live in a matter of minutes, using anything from a basic phone camera to professional camera equipment, an app for mobile or desktop, and Emplifi ShopStream tools. Brands can scale their live feed across their social channels and a website to launch new campaigns and products, amplify influencer events, or deliver immersive demo experiences.
With ShopStream, consumers can instantly participate in a live stream video and interact in a real-time chat with the host or advisor. They can also, at the click of a button, connect directly with a product expert for one-on-one personal guidance through Emplifi’s Live Advisor. The combination of ShopStream and Live Advisor helps brands improve engagement and personalisation through each step of an individual’s customer journey, resulting in faster consideration and purchase.
Andre Hordagoda, Emplifi’s co-general manager of social commerce, said, “With ShopStream, brands can harness the power of live streaming throughout the entire customer journey, from end to end. ShopStream is a key addition to Emplifi’s wider Social Commerce Cloud and can help companies maximise profits by increasing customer engagement and boosting sales.”
Meanwhile, Varun Sharma, Emplifi’s vice president for APAC and Japan, shared that from February to June 2020, total hours streamed on online marketplaces like ShopeeLive grew almost 200% in Singapore and Malaysia, and in Singapore alone, Shopee saw live streams from brands and sellers increase by 40 times.
“Live commerce offers direct, real-time and conversational connection with brands, as opposed to the stagnated experience of e-commerce. Data shows that live commerce drives eight times higher conversion rates than e-commerce. With the launch of ShopStream, Emplifi enables businesses to curate interactive and engaging live shopping experiences for their customers,” Sharma said.
